Logica Research Announces ENGAGEMENTIQ ™ Results and Message Optimization Capabilities
Logica Research announces the release of its 2018 spring wave of the Logica Research EngagementIQ ™, which now includes a message optimization tool to help marketers and communicators hone their engagement strategies. The EngagementIQ ™ was created to understand how people engage with companies both emotionally and behaviorally in a way that goes beyond traditional …
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