Learn and innovate, design better products and services, and improve people’s financial lives.
Product development and innovation for financial services and fintech companies requires a nuanced understanding of the industry. Logica® can help uncover product and service opportunities for both consumer audiences and B2B markets. Whatever the business goals may be, let us help get the right financial marketing research insights to serve customers and stay competitive.
How Logica® helped a major financial institution move forward confidently with a global product redesign.
How Logica® helped a major financial institution develop a product to move customers from curiosity to conversion.
We needed to examine the entire customer experience—was the path to purchase effective, was the messaging resonating with the target market, and was this the right target market at all? We explored all of those questions in a robust, multi-phase study that included both quantitative and qualitative methods.
Service & Product Development Research
When financial brands launch new products or services, or enhance and update existing ones through feature optimization, they need to consider how these changes will impact target audiences and address the wants and needs of their customers—both current and future. By engaging Logica Research for product development and innovation research, brands can make sure they meet, and exceed, customer demands—and stack up against competition in the marketplace.
Examining Customer Experience with Logica®
How do customers really feel about their interaction or experience with a financial brand and their products or services? By exploring customer experience truths, through qualitative research and quantitative research with Logica Research, financial brands can make every encounter with their brand the best it can be.
Concept Testing for Financial Brands
Financial brands have lots of ideas for improving products and services and are constantly innovating to stay relevant and keep customers happy. By engaging Logica® for concept testing of the next big idea, brands can be assured that they will have the insights they need to successfully launch their ideas into the real world.
Customer Journey Mapping
What better way to meet customer demand than to truly understand every point of interaction? With Logica®, creating a visual story of customer interactions with financial brands lets them step in and see all stages of the customer journey and purchase decision journey from the perspective that matters most—the customer themselves. This process uncovers pain points, allowing brands to innovate to fix those pain points and succeed in the market.
