Future of Money: Insights for products and services that deepen brand engagement

Logica’s Future of Money Study shows that nearly 50% of Americans think the economy is worsening, driving changes in spending, investing, and work habits. The study offers valuable insights for financial services companies.

In a time of unprecedented economic uncertainty, the latest Logica® Future of Money Study looks at how Americans across all generations, particularly Millennials, are navigating complex financial landscapes—and shows how people are seeking ways to increase their financial stability and find trusted advice.

The latest Logica® Future of Money Study explores money management trends, with a focus on how Gen Z navigates their finances.

New Future of Money Study from Logica looks at awareness and usage of generative AI and money management, includes special report on financial account decision making.

Logica® Future of Money Study examines financial programs, benefits and advice employers can offer Gen Z, Millennials, Gen X and Boomers

Our recent Logica® Future of Money Study shares what’s going on, by generation, in the world of work—and how employers can offer financial programs and advice that meets employee needs.

Employers clearly need to understand the employee mindset and motivations in today’s world. Using market research to not only accomplish a successful employee feedback loop to create a better work environment but also to understand what financial programs to implement or introduce to help add more value to the workplace is key.

Recently, we released the latest wave of the Logica® Future of Money Study and it included a look at generational financial personas—including data on what’s happening with Gen Z. Some of the key findings were featured in an article for Advisorpedia: “What’s Going on with Gen Z and Money?”