Future of Money: Insights for products and services that deepen brand engagement
Future of Money: market research on the future of money consumer mindset
Fast Company writes about the Logica Future of Money Study
Our recent Logica® Future of Money Study delves into the financial profiles of baby boomers, Gen X, millennials and Gen Z – and Fast Company writes about what we found.
Logica Future of Money uncovers generational financial personas, Cryptocurrency insights
According to the new Future of Money Study from Logica Research, each American generation has unique and changing financial habits and needs. Additionally, awareness and ownership of Cryptocurrency is growing, according to a special report within the study.
The Role of Financial Wellness in Employee Retention
Our recent Logica® Future of Money Study showed unique payment trends for Gen Z as this generation comes into their buying power. We took a close look at their cash usage, peer-to-peer payments (P2P) and Buy Now Pay Later (BNPL) preferences for The Financial Brand.
Future of Money Says…Crypto Enthusiasm Will Continue to Grow
Americans continue to be bullish on cryptocurrency—with one in seven Americans currently owning crypto, and nearly half reporting they are likely to own crypto in the near future— according to our most recent Logica® Future of Money Study.
The Future of Money Study Insights Kit from Logica
Loaded with in-depth insights and trend analysis, the Insights Kit focuses on the key factors driving financial decision making today – providing your business with the knowledge to shape strategy and develop meaningful financial products and experiences that anticipate customer needs.
Payments Update: Buy Now Pay Later Usage Continues to Grow
More than ever, people are looking for innovative solutions for how they manage cash flow and expenses. In the latest wave of our Logica® Future of Money Study, we found Americans are looking to Buy Now Pay Later (BNPL) as one solution.
New Logica Future of Money Study Released
Latest wave of the Logica Future of Money Study indicates consumer finance and the American workforce continue to transform, placing new expectations on employers and financial brands.
What IS The Future of Money?
What IS The Future of Money? It’s almost that time of year again—time for the latest wave of Logica Future of Money Study… Highlights of the new report will be
Gen Z: Financially Resourceful
Gen Z: Financially Resourceful This newest generation of adults is already earning, saving and investing When it comes to their financial lives, Gen Z may be wiser than you think.