Future of Money: Insights for products and services that deepen brand engagement

According to the new Future of Money Study from Logica Research, each American generation has unique and changing financial habits and needs. Additionally, awareness and ownership of Cryptocurrency is growing, according to a special report within the study.

Americans continue to be bullish on cryptocurrency—with one in seven Americans currently owning crypto, and nearly half reporting they are likely to own crypto in the near future— according to our most recent Logica® Future of Money Study.

Loaded with in-depth insights and trend analysis, the Insights Kit focuses on the key factors driving financial decision making today – providing your business with the knowledge to shape strategy and develop meaningful financial products and experiences that anticipate customer needs.

More than ever, people are looking for innovative solutions for how they manage cash flow and expenses. In the latest wave of our Logica® Future of Money Study, we found Americans are looking to Buy Now Pay Later (BNPL) as one solution.

Latest wave of the Logica Future of Money Study indicates consumer finance and the American workforce continue to transform, placing new expectations on employers and financial brands.

What IS The Future of Money? It’s almost that time of year again—time for the latest wave of Logica Future of Money Study… Highlights of the new report will be

Gen Z: Financially Resourceful This newest generation of adults is already earning, saving and investing When it comes to their financial lives, Gen Z may be wiser than you think.

Future of Money Trends For 2021 It’s here! The latest Logica® Future of Money Study is packed with insights on how people are making, spending and managing their money, as well as