Future of Money: Insights for products and services that deepen brand engagement
Future of Money: market research on the future of money consumer mindset
Our latest Future of Money study includes a special report on financial account decision making, which delves into the reasons Americans open investment and banking accounts—and how perceptions of fraud protection, privacy, and security are impacting these decisions.
ChatGPT impact on money management, along with financial privacy and security concerns, examined in new Logica report
New Future of Money Study from Logica looks at awareness and usage of generative AI and money management, includes special report on financial account decision making.
Logica® Future of Money Study examines financial programs, benefits and advice employers can offer Gen Z, Millennials, Gen X and Boomers
Employers clearly need to understand the employee mindset and motivations in today’s world. Using market research to not only accomplish a successful employee feedback loop to create a better work environment but also to understand what financial programs to implement or introduce to help add more value to the workplace is key.
Recently, we released the latest wave of the Logica® Future of Money Study and it included a look at generational financial personas—including data on what’s happening with Gen Z. Some of the key findings were featured in an article for Advisorpedia: “What’s Going on with Gen Z and Money?”
Our latest Logica® Future of Money Study includes a special highlight report on the very dynamic cryptocurrency market. To better understand what the future might hold, we have been examining trends and insights regarding Americans’ Crypto usage, awareness and investment barriers.
Our new Future of Money Study is here, and we put together a special highlight report for you that includes generational financial data—looking at the way Gen Z, Millennials, Gen X and Boomers make, save, spend and manage their money.
Cryptocurrency trends, generational financial profiles, and new data on payments uncovered in Logica report
The latest Logica® Future of Money Study includes highlights on how people work, save, spend and invest, including insights on Gen Z, Millennials, Gen X and Boomers.