Future of Money: Insights for products and services that deepen brand engagement
Future of Money: market research on the future of money consumer mindset
Economic Uncertainty is Reshaping Americans’ Money Management Attitudes: New Report
The latest Logica® Future of Money Study explores money management trends, with a focus on how Gen Z navigates their finances.
Driving Financial Account Acquisition: Consumer Messaging Insights
Our latest Future of Money study includes a special report on financial account decision making, which delves into the reasons Americans open investment and banking accounts—and how perceptions of fraud protection, privacy, and security are impacting these decisions.
ChatGPT impact on money management, along with financial privacy and security concerns, examined in new Logica report
New Future of Money Study from Logica looks at awareness and usage of generative AI and money management, includes special report on financial account decision making.
Logica Research releases future of work and employment insights from latest study
Logica® Future of Money Study examines financial programs, benefits and advice employers can offer Gen Z, Millennials, Gen X and Boomers
The Future of Work
Our recent Logica® Future of Money Study shares what’s going on, by generation, in the world of work—and how employers can offer financial programs and advice that meets employee needs.
What Quiet Quitting means for the Future of Work
Employers clearly need to understand the employee mindset and motivations in today’s world. Using market research to not only accomplish a successful employee feedback loop to create a better work environment but also to understand what financial programs to implement or introduce to help add more value to the workplace is key.
What’s Going On With Gen Z and Money?
Recently, we released the latest wave of the Logica® Future of Money Study and it included a look at generational financial personas—including data on what’s happening with Gen Z. Some of the key findings were featured in an article for Advisorpedia: “What’s Going on with Gen Z and Money?”
What in the World is Going on with Crypto?
Our latest Logica® Future of Money Study includes a special highlight report on the very dynamic cryptocurrency market. To better understand what the future might hold, we have been examining trends and insights regarding Americans’ Crypto usage, awareness and investment barriers.
Generational Financial Personas from the Latest Logica Future of Money Study
Our new Future of Money Study is here, and we put together a special highlight report for you that includes generational financial data—looking at the way Gen Z, Millennials, Gen X and Boomers make, save, spend and manage their money.
