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Engagement

Logica Research Announces ENGAGEMENTIQ ™ Results and Message Optimization Capabilities

Blog, Engagement, ENGAGEMENTIQ ™, Press, Reputation / By

Logica Research announces the release of its 2018 spring wave of the Logica Research EngagementIQ ™, which now includes a message optimization tool to help marketers and communicators hone their engagement strategies. The EngagementIQ ™ was created to understand how people engage with companies both emotionally and behaviorally in a way that goes beyond traditional …

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Future of Monetary Rewards

Blog, Content Marketing, Engagement / By

Consumers face an onslaught of purchase decisions every day, particularly as we approach the biggest shopping season of the year.  From grocery shopping aisles to Amazon carts, we are continuously navigating the influences of our purchase decisions.  To understand those purchase levers and the role of rewards and incentives, Logica recently conducted a survey among 1,000 U.S. …

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Money Engagement with the New Generation

Blog, Engagement, Generational Marketing / By

A new generation started marching into adulthood this year.  This generation born, roughly between 1996 and 2009, is on the cusp of gaining earning, spending, saving, and investing power.  It’s time to pay attention to how they will engage with money. Understandably, this next generation is still in the nascent stages of understanding money and …

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