Logica Research Becomes a Certified Woman-Owned Business
Decision-making, Trump and the Race for POTUS
Election years really push us researchers to think even more deeply about how people make decisions. Regardless of your political leanings, the 2016 presidential campaign has been interesting to observe and demonstrates how emotion and specific needs (or behaviors) play important roles in decision making. Shifting context, combined with environmental variables, influence our emotions and behaviors, and ultimately how we make …
Logica Research Announces New Staff
We are excited to announce that three exceptional and passionate researchers have joined the Logica Research team. We are pleased to welcome:
Swiping Right on Engagement: Eight Concepts for New-School Engagement Metrics
At Logica Research , EngagementIQ ™ studies are our corporate playground – they’re the area where we test new theories, learn and have a little fun.
Four Fabulously Engaging Companies
Yes, there are studies saying that trust in major corporations is declining.
Why I Have a Crush on Sephora’s Customer Service
If you were hoping for some romantic nuggets or beauty secrets, stop here.
Eminently Engaging: Ellen DeGeneres and Jimmy Fallon
Americans love talk show hosts – and have for a long time. Johnny Carson, Jay Leno, John Stewart, and a whole string of others have made fortunes with a desk, a sofa, a monologue, a band, a sidekick and an endless parade of guests.
State Farm vs. GEICO: Assessing the Insurers
How would you like to work in an industry in which you are frequently characterized as a necessary evil? Your customers are mandated by law to buy your coverage, and product usage usually occurs when the customer is experiencing minor or severe stress.
Southwest Airlines: From Hot Pants to Newfound Nut Badges
With all the horror stories about air travel these days, it’s important to note that Southwest Airlines does pretty well in the Logica Research EngagementIQ ™.
Facebook vs. Yahoo!: Who Rings the Engagement Bell?
Is this even a fair fight?
