We’re relentlessly curious about people and money.

Experienced researchers with the research and insights you need.

Our researchers dive into business problems with curiosity, creativity, and collaboration. Trust us to get to the heart of people’s complex feelings and behaviors around money. Our purpose is to help improve people’s lives, including yours. We strive to make your life easier as we work together to provide you with great insights. We bring great project management together with flexibility, speed, and insightful analysis to get you what you need. We are all about you.

Our team of market researchers

Lilah Raynor

Founder & CEO

Carole Herpin

Vice President Client Success

Brian Sheil

Senior Research Manager

Malini Hari

Research Lead

Sumi Duttaray

Market Sizing and Analytics Lead

Julia Buffolino

Marketing Research Analyst and Operations Support

John Gilfeather

PR Research Expert

James Chin

Visual Design Specialist

Miklos Kremser

Advanced Analytics Partner

Katrina Noelle

President and Founder of KNow Research

Kristin Romak

Quality Expert

Join Our Team

Logica is changing the conversation about what it takes for companies to engage with their customers. We’re looking for researchers who thrive on collaboration and creativity.

Lilah Raynor

Founder & CEO

               Lilah knows that people want to be wowed by the products and services in their lives. She started Logica Research to help clients get the insights they need to develop products and services to improve people’s financial lives.

               Through Lilah’s strong and confident leadership, Logica® has earned a reputation for having an intelligent, creative and thoughtful approach to research—with a team that excels at delivering for clients. Over the course of her career, she has personally conducted thousands of conversations with consumers and business executives to discover how human behavior and attitudes impact business.

               Logica’s PR research and thought leadership insights on the consumer mindset around money, financial health, future of money and the future of work have been published in the largest media outlets in the world including the New York Times, The Financial Times, The Wall Street Journal, CNN and USA Today.

               
               Before starting Logica in 2006, Lilah worked on the client side in financial services with Charles Schwab & Co. Today, she leads Logica projects in financial services, fintech and other industries related to financial health, always with the same goal: to help good companies do the right thing for their customers.

Carole Herpin

Carole Herpin

Vice President Client Success

               Carole is driven to help clients make better decisions through research insights. Carole’s 25-year research career has been focused on financial services marketing research, including specialized expertise in the insurance and banking industries. She brings a thoughtful and thorough approach to every client engagement and is an expert in brand engagement, PR research and customer experience. Carole is fluent in English and French and her international research expertise supports our global research initiatives—ensuring cultural subtleties are honored.


               Previously, Carole was at FWD Research in London where she ran a research panel among brokers and conducted hundreds of one-on-one interviews with brokers and senior executives. Past roles have also included being the European representative of Decision Analyst in Cambridge (UK), part of the Join the Dots team in Manchester, and on the financial services project team at one of the largest research firms, GfK, for 17 years.

               Carole brings her expertise and insightful lens to asking the right questions that move business forward for Logica’s clients.

Brian Sheil

Senior Research Manager

               Brian understands that better insights drive better products and services for customers. He brings exceptional research management experience to his work with clients at Logica, including work in financial services, consumer durables and healthcare. Brian is focused on understanding each client’s business objectives and providing them actionable insights, while making their lives easier.

               Prior to joining Logica Research, Brian was at Applied Marketing Science where he conducted hundreds of conversations with consumers and B2B audiences to uncover unmet customer needs. He has extensive experience in consumer journey mapping, concept and product testing and brand tracking. Brian holds a Bachelor’s Degree in Political Science and is currently pursuing his MBA from Providence College.

Malini Hari

Research Lead

               Malini’s strengths lie in deeply understanding the business need to design and deliver research that reveals new insights to help client teams make progress with confidence. She has been a user advocate in leading companies for more than 15 years. Trained as a mixed methods researcher, she brings both qualitative and quantitative research skills to the Logica® team. Malini has experience with a wide variety of project types, including technology product development, segmentation, go-to-market research and user experience research.

               Previously, Malini was a research lead at Google, Facebook and PayPal, and has deep experiences in the financial services sector. At PayPal, she spent more than a decade working on marketing and product initiatives supporting PayPal’s international growth At Google and Facebook, she collaborated with marketing and product leaders on new product innovation workstreams. Agency-side, Malini honed her market research skills working at Kantar and Nielsen. She holds a Master’s Degree in economics from University of Delhi, India.

Sumi Duttaray

Market Sizing and Analytics Lead

               Sumi excels at helping clients develop a deep understanding of their markets through data analytics. Sumi’s more than 15 years experience has honed her expertise in segmentation, market sizing and target market development, new product development and advertising and marketing effectiveness. Sumi has a range of industry experience including retail, telecom, and travel, and legal, where she has led analytics for big data insights engines and dashboards. During her tenure in the financial services industry, she has helped teams drive growth through analytics and targeting.

 

               Sumi has published in a variety of academic journals and presented at conferences. She is part of the Columbia University Business School in Digital Marketing Program faculty as an industry expert mentor. She has also served as a professor of Economics at Union College and a research scientist at the University of Notre Dame. Sumi holds a Ph.D. in Econometrics from Indiana University.

Julia Buffolino

Marketing Research Analyst and Operations Support

               Julia brings her research experience and attention to detail to help every project be a success. Julia’s research career includes professional experience in both the nonprofit academic sphere and corporate environments. She started her career in the market research industry working for a New York-based firm on more than eighty custom research studies for Fortune 500 companies in the areas of consumer packaged goods, pharmaceuticals and medical devices. Julia then worked in academic research for an interdisciplinary/intercollegiate research lab where she collaborated with senior personnel on two large-scale data science studies, funded by the National Institutes of Health (NIH) and The Defense Advanced Research Projects Agency (DARPA). She returns to the market research industry with Logica Research to support client projects and company operations. Julia earned her Bachelor’s Degree in psychology from Stony Brook University.

John Gilfeather

PR Research Expert

               John has redefined what clients should expect from marketing and communications research during his 40-plus years of groundbreaking work in the field. He is a prolific researcher, an expert storyteller and one of the most respected thought leaders in the industry. A masterful presenter, you’ll often find John at the keynote podium, a huge audience hanging on his every word.


               John spent much of his career at Yankelovich where he was managing partner, and he has also held executive positions at both Roper and TNS and is past Chair of CASRO (now part of the Insights Association). Previously an Executive Vice President at Logica®, John now consults with Logica on PR research, thought leadership research, communications development and message testing. His unparalleled depth of experience in custom research and his astute, probing questions allow him to quickly get to the heart of a client’s issue, leading to remarkable and actionable insights.

James Chin

Visual Design Specialist

               James helps brands effectively communicate with their consumers. As the former Head of Design of a marketing and branding research firm, he managed a team of designers by fostering and harnessing their creativity. James has produced presentations and designed work for top clients, most notably Turner Entertainment Network, AMC Networks, ABC and NBA.

               Before this, James honed his skills as the sole designer at db5, an agency he assisted in becoming one of the fastest growing companies in the country according to Inc Magazine. He also brings research expertise in brand development, advertising research and analysis from his years at Hall & Partners.

               James provides his expertise to Logica® clients to create presentations, reports, proposals, videos and other materials designed to connect brands with their consumers and inspire action.

Miklos Kremser

Advanced Analytics Partner

               As Logica’s Advanced Analytics Partner, Miklos brings applied statistical know-how and experience in advanced market research methods to Logica Research.  Miklos translates business issues to market research and analytical objectives. He brings his superb knowledge to each business question in order to identify the best applied research design and analytical technique.  Miklos is a thought leader in applying choice-based research applications (conjoint analysis, discrete choice modeling, maxdiff, etc.), various customer segmentation methods and many other advanced analytical methods.

 

               Over the past 17 years, Miklos has consulted global clients across industries on research and analytical techniques.  He has the unusual ability explain and visualize complex analytical techniques in easy-to-understand ways. Miklos worked as Associate Director of Marketing Sciences at Maritz UK and Director of Research at The Modellers/Hall & Partners. As an adjunct professor, Miklos has taught Statistics in Market Research at Thomas Moore College, KY and Central College, IA. He has also taught Linear Programming models at The University of Iowa.

Karina Noelle

Katrina Noelle

President and Founder of KNow Research

               Katrina Noelle is President and Founder of KNow Research. KNow Research is a full-service, female-driven, insights consultancy on the front lines of research, delivering fresh insights through custom research design. In person or online, our work will unlock insights about your brand and audience. KNow specializes in conducting focus groups, ethnographies, in-depth-interviews, intercepts, digital qualitative and ideation sessions with carefully curated insights teams guiding clients through a series of design, methodology and platform choices to create the optimal project to deliver the optimal result. KNow specializes in studies focused on how products, services, and industries interact with participants’ lives. By gaining an overall picture of the consumer’s world, their studies show how they incorporate brands and purchases into their lifestyle and environment. Gaining an overall picture of a consumer’s world is a key factor to KNow’s success. Over the years, they have developed an impressive range of verticals and focused KNow’s studies on how products, services and industries interact with participants’ lives, with a focus on financial service brands.

 

               Katrina is proud to have made KNow Research a certified members of the Women’s Business Enterprise National Council (WBENC). Katrina is also Co-Founder of Scoot Insights and an active member of Women in Research, Qualitative Research Consultant Association, the Insights Association and ESOMAR.

 

               Katrina and her KNow team partner with Logica on research to help brands develop new products and services and deepen brand engagement through superb communications. KNow Research has contributed in-depth interviews to the Logica Research Future of Money Study to help shine a light on Americans’ stories during the time of COVID.

Kristin Romak

Quality Expert

               As a consultant for Logica Research Kristin brings an analytical mind and attention to detail to her research projects, honed through a 25-year career in market research.  Kristin has spent her career advising clients and answering business questions through qualitative and quantitative research on both the client-side and the supplier-side. Her breadth of experience has created a well-rounded view of how to design and conduct research for impactful, actionable business decisions.

 

               Kristin has held market research positions at large suppliers [e.g. Kantar TNS and Synovate (now Ipsos)], as well as industry powerhouses such as Hill-Rom and LexisNexis. As Owner of Romak Market Research Solutions, Kristin consults with Logica Research, assisting with quality control of their studies. Her reputation for being particularly attentive to project details contributes to consistently high-quality output for her clients.

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