Lilah knows that people want to be wowed by the products and services in their lives. She started Logica Research to help clients get the insights they need to develop products and services to improve people’s financial lives. Logica’s PR research and thought leadership insights on the consumer mindset around money, financial health, future of money, and the future of work have been published in the largest media outlets in the world including the New York Times, The Financial Times, The Wall Street Journal, CNN and USA Today.
Through Lilah’s strong and confident leadership, Logica has earned a reputation for having an intelligent, creative, and thoughtful approach to research with a team that excels at delivering for clients. Over the course of her career, she has personally conducted thousands of conversations with consumers and business executives to discover how human behavior and attitudes impact business.
Before starting Logica in 2006, Lilah worked on the client side in financial services with Charles Schwab & Co. Today, she leads Logica projects in financial services, fintech, and other industries related to financial health, always with the same goal: to help good companies do the right thing for their customers.
Carole is driven to help clients make better decisions through research insights. Carole’s 25 year research career has been focused on financial services marketing research, including specialized expertise in the insurance and banking industries. Carole brings a thoughtful and thorough approach to every client engagement and is an expert in brand engagement, PR research, and customer experience. Carole is fluent in English and French and brings her international research expertise to our global research initiatives to ensure cultural subtleties are honored.
Carole most recently was at FWD Research in London where she ran a research panel among brokers and conducted hundreds of one-on-one interviews with brokers and senior executives. Prior to that she was the European representative of Decision Analyst in Cambridge (UK), worked at Join the Dots in Manchester (UK) on online communities, and ran financial services projects at one of the largest research firms, GfK, in Princeton, NJ for 17 years.
Carole brings her expertise and insightful lens to asking the right questions that move our clients’ businesses forward.
Guaqueta’s research career includes more than 15 years of project management and research execution experience in financial services, as well as auto, home, and health care—bringing a range of industry knowledge and perspective to her client work at Logica. Her results-driven skills, collaborative and thoughtful approach, and her attention to detail are brought to every client engagement to deliver value and actionable insights.
Prior to joining Logica Research, Kerol spent the majority of her career at J.D. Power, where she oversaw the successful execution of large customer satisfaction programs—working with cross-functional teams to deliver on long-term tracking studies, managing custom requests, and delighting clients. Guaqueta holds a bachelor’s degree in Marketing from California State University.
Squicciarini brings more than 25 years of experience designing and conducting custom quantitative research and analysis across a variety of verticals, with a special focus on financial services. She has extensive experience in concept and product testing, awareness and usage studies, brand profiling, advertising tracking, consumer decision journeys and segmentation. Her key strength is helping clients gain a better understanding of customers and prospects through deep insights.
Squicciarini was most recently at Fuel Cycle, where she acted as Research Director Group Head for financial services clients with online communities. She has also held Senior level roles with Tapestry Research, Maru/Matchbox, Vision Critical, The NPD Group and Newman-Stein (acquired by Radius Global/previously known as DDW). She holds a bachelor’s degree from Baruch’s College.
During his 40-plus years of groundbreaking work in the field, John has redefined what clients should expect from marketing and communications research. He is a prolific researcher, an expert storyteller, and one of the most respected thought leaders in the industry. A masterful presenter, you’ll often find John at the keynote podium, a huge audience hanging on his every word.
John spent much of his career at Yankelovich where he was managing partner, he has also held executive positions at both Roper and TNS and is past Chair of CASRO. Previously an Executive Vice President at Logica (formerly Koski Research), John now consults with Logica Research on PR research, thought leadership research and communications development and message testing. His unparalleled depth of experience in custom research and his astute, probing questions allow him to quickly get to the heart of a client’s issue, leading to remarkable and actionable insights.
As the former Head of Design of a marketing and branding research firm, James managed a team of designers by fostering and harnessing their creativity to help brands effectively communicate with their consumers. James produced presentations and designed work for the company’s top clients, most notably Turner Entertainment
Network, AMC Networks, ABC, and NBA. Before this, James honed his skills as the sole designer at db5, an agency he assisted in becoming one of the fastest growing companies in the country according to Inc Magazine with cutting edge clients Facebook, Twitter, YouTube and more. James also brings research expertise in brand development and advertising research and analysis from his years at Hall & Partners.
James provides his expertise to Logica clients to create presentations, reports, proposals, videos, and other materials designed to connect brands with their consumers and inspire action.
Katrina Noelle is President and Founder of KNow Research. KNow Research is a full-service, female-driven, insights consultancy on the front lines of research, delivering fresh insights through custom research design. In person or online, our work will unlock insights about your brand and audience. KNow specializes in conducting focus groups, ethnographies, in-depth-interviews, intercepts, digital qualitative and ideation sessions with carefully curated insights teams guiding clients through a series of design, methodology and platform choices to create the optimal project to deliver the optimal result. KNow specializes in studies focused on how products, services, and industries interact with participants’ lives. By gaining an overall picture of the consumer’s world, their studies show how they incorporate brands and purchases into their lifestyle and environment. Gaining an overall picture of a consumer’s world is a key factor to KNow’s success. Over the years, they have developed an impressive range of verticals and focused KNow’s studies on how products, services and industries interact with participants’ lives, with a focus on financial service brands.
Katrina is proud to have made KNow Research a certified members of the Women’s Business Enterprise National Council (WBENC). Katrina is also Co-Founder of Scoot Insights and an active member of Women in Research, Qualitative Research Consultant Association, the Insights Association and ESOMAR.
Katrina and her KNow team partner with Logica on research to help brands develop new products and services and deepen brand engagement through superb communications. KNow Research has contributed in-depth interviews to the Logica Research Future of Money Study to help shine a light on Americans’ stories during the time of COVID.
As a consultant for Logica Research Kristin brings an analytical mind and attention to detail to her research projects, honed through a 25-year career in market research. Kristin has spent her career advising clients and answering business questions through qualitative and quantitative research on both the client-side and the supplier-side. Her breadth of experience has created a well-rounded view of how to design and conduct research for impactful, actionable business decisions.
Kristin has held market research positions at large suppliers [e.g. Kantar TNS and Synovate (now Ipsos)], as well as industry powerhouses such as Hill-Rom and LexisNexis. As Owner of Romak Market Research Solutions, Kristin consults with Logica Research, assisting with quality control of their studies. Her reputation for being particularly attentive to project details contributes to consistently high-quality output for her clients.
As Logica’s Advanced Analytics Partner, Miklos brings applied statistical know-how and experience in advanced market research methods to Logica Research. Miklos translates business issues to market research and analytical objectives. He brings his superb knowledge to each business question in order to identify the best applied research design and analytical technique. Miklos is a thought leader in applying choice-based research applications (conjoint analysis, discrete choice modeling, maxdiff, etc.), various customer segmentation methods and many other advanced analytical methods.
Over the past 17 years, Miklos has consulted global clients across industries on research and analytical techniques. He has the unusual ability explain and visualize complex analytical techniques in easy-to-understand ways. Miklos worked as Associate Director of Marketing Sciences at Maritz UK and Director of Research at The Modellers/Hall & Partners. As an adjunct professor, Miklos has taught Statistics in Market Research at Thomas Moore College, KY and Central College, IA. He has also taught Linear Programming models at The University of Iowa.
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