Lilah knows that people want to be wowed by the products and services in their lives. She started Logica Research to help clients get the insights they need to develop products and services to improve people’s financial lives. Logica’s PR research and thought leadership insights on the consumer mindset around money, financial health, future of money, and the future of work have been published in the largest media outlets in the world including the New York Times, The Financial Times, The Wall Street Journal, CNN and USA Today.
Through Lilah’s strong and confident leadership, Logica has earned a reputation for having an intelligent, creative, and thoughtful approach to research with a team that excels at delivering for clients. Over the course of her career, she has personally conducted thousands of conversations with consumers and business executives to discover how human behavior and attitudes impact business.
Before starting Logica in 2006, Lilah worked on the client side in financial services with Charles Schwab & Co. Today, she leads Logica projects in financial services, fintech, and other industries related to financial health, always with the same goal: to help good companies do the right thing for their customers.
As Director of Research, Renee combines her analytical skills with her intuitive nature to deliver thoughtful insights and analysis to help clients create the best customer experiences and launch exceptional products.. She collaborates closely with clients from the inception of a project through the final phases, to ensure that the research is delivering on business objectives in the most thorough and consistent manner. She’s an expert big-picture project manager with a unique ability to stay thoughtfully focused on the client experience, and Logica clients are the happy beneficiaries of her positive, solutions-oriented approach.
Renee has 15 years experience in the custom research world. She’s led accounts across a wide variety of industries with a special focus on financial services. She has focused expertise in payments, credit, and debit and has helped clients improve the customer experience, product design, and marketing communications through competitive research, customer journey research, product development, and message testing, and many other research techniques. Her deep background in financial services research gives her unique insights into the problems our clients come to us to solve.
Carole is driven to help clients make better decisions through research insights. Carole’s 25 year research career has been focused on financial services marketing research, including specialized expertise in the insurance and banking industries. Carole brings a thoughtful and thorough approach to every client engagement and is an expert in brand engagement, PR research, and customer experience. Carole is fluent in English and French and brings her international research expertise to our global research initiatives to ensure cultural subtleties are honored.
Carole most recently was at FWD Research in London where she ran a research panel among brokers and conducted hundreds of one-on-one interviews with brokers and senior executives. Prior to that she was the European representative of Decision Analyst in Cambridge (UK), worked at Join the Dots in Manchester (UK) on online communities, and ran financial services projects at one of the largest research firms, GfK, in Princeton, NJ for 17 years.
Carole brings her expertise and insightful lens to asking the right questions that move our clients’ businesses forward.
Lauren is your visual storytelling guru. Blending the analytical and creative sides of her brain, Lauren works to create visually compelling reports, infographics, micrographics, along with presentations and webinar decks. She has that unique ability for data visualization and creating beautiful data representations to tell a story. Lauren also knows the big and little picture when it comes to marketing research. She is involved in almost every aspect of making client engagements a success: questionnaire development, field coordination, analysis development and client presentations. Her incredible attention to detail, excellent communication skills, and creative problem-solving capabilities make her a valuable asset to every project. Lauren knows that good relationships foster good research, and she is great at both.
During his 40-plus years of groundbreaking work in the field, John has redefined what clients should expect from marketing and communications research. He is a prolific researcher, an expert storyteller, and one of the most respected thought leaders in the industry. A masterful presenter, you’ll often find John at the keynote podium, a huge audience hanging on his every word.
John spent much of his career at Yankelovich where he was managing partner, he has also held executive positions at both Roper and TNS and is past Chair of CASRO. Previously an Executive Vice President at Logica (formerly Koski Research), John now consults with Logica Research on PR research, thought leadership research and communications development and message testing. His unparalleled depth of experience in custom research and his astute, probing questions allow him to quickly get to the heart of a client’s issue, leading to remarkable and actionable insights.
Audra brings her curiosity, analytical storytelling, and attention to detail to help make your project a success at Logica Research. Audra has a background in academic social and community research, with experience providing data story-telling presentations to local governmental and international nonprofit audiences. Audra is meticulous with the details, and she ensures the integrity and quality of our data while helping communicate insights effectively.
Prior to joining Logica, Audra ran research projects at Applied Survey Research (ASR). Her experience with social and community research provides a powerful lens for understanding brand engagement and driving business growth.
Katrina Noelle is President and Founder of KNow Research. KNow Research is a full-service, female-driven, insights consultancy on the front lines of research, delivering fresh insights through custom research design. In person or online, our work will unlock insights about your brand and audience. KNow specializes in conducting focus groups, ethnographies, in-depth-interviews, intercepts, digital qualitative and ideation sessions with carefully curated insights teams guiding clients through a series of design, methodology and platform choices to create the optimal project to deliver the optimal result. KNow specializes in studies focused on how products, services, and industries interact with participants’ lives. By gaining an overall picture of the consumer’s world, their studies show how they incorporate brands and purchases into their lifestyle and environment. Gaining an overall picture of a consumer’s world is a key factor to KNow’s success. Over the years, they have developed an impressive range of verticals and focused KNow’s studies on how products, services and industries interact with participants’ lives, with a focus on financial service brands.
Katrina is proud to have made KNow Research a certified members of the Women’s Business Enterprise National Council (WBENC). Katrina is also Co-Founder of Scoot Insights and an active member of Women in Research, Qualitative Research Consultant Association, the Insights Association and ESOMAR.
Katrina and her KNow team partner with Logica on research to help brands develop new products and services and deepen brand engagement through superb communications. KNow Research has contributed in-depth interviews to the Logica Research Future of Money Study to help shine a light on Americans’ stories during the time of COVID.
As a consultant for Logica Research Kristin brings an analytical mind and attention to detail to her research projects, honed through a 25-year career in market research. Kristin has spent her career advising clients and answering business questions through qualitative and quantitative research on both the client-side and the supplier-side. Her breadth of experience has created a well-rounded view of how to design and conduct research for impactful, actionable business decisions.
Kristin has held market research positions at large suppliers [e.g. Kantar TNS and Synovate (now Ipsos)], as well as industry powerhouses such as Hill-Rom and LexisNexis. As Owner of Romak Market Research Solutions, Kristin consults with Logica Research, assisting with quality control of their studies. Her reputation for being particularly attentive to project details contributes to consistently high-quality output for her clients.
As Logica’s Advanced Analytics Partner, Miklos brings applied statistical know-how and experience in advanced market research methods to Logica Research. Miklos translates business issues to market research and analytical objectives. He brings his superb knowledge to each business question in order to identify the best applied research design and analytical technique. Miklos is a thought leader in applying choice-based research applications (conjoint analysis, discrete choice modeling, maxdiff, etc.), various customer segmentation methods and many other advanced analytical methods.
Over the past 17 years, Miklos has consulted global clients across industries on research and analytical techniques. He has the unusual ability explain and visualize complex analytical techniques in easy-to-understand ways. Miklos worked as Associate Director of Marketing Sciences at Maritz UK and Director of Research at The Modellers/Hall & Partners. As an adjunct professor, Miklos has taught Statistics in Market Research at Thomas Moore College, KY and Central College, IA. He has also taught Linear Programming models at The University of Iowa.
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