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We’re relentlessly curious about people and money.

Experienced researchers with the research and insights you need.

Our researchers dive into business problems with curiosity, creativity, and collaboration. Trust us to get to the heart of people’s complex feelings and behaviors around money. Our purpose is to help improve people’s lives, including yours. We strive to make your life easier as we work together to provide you with great insights. We bring great project management together with flexibility, speed, and insightful analysis to get you what you need. We are all about you.

Our team of market researchers

Team 1

Lilah Raynor

Founder & CEO
Team 2

Katy Wetherbee

Senior Research Director
Team 3

Maribel Castañeda

Research Manager
Team 4

Kyle Stone

Research Analyst
Team 5

Blake Roberts

Senior Manager
Team 6

John Gilfeather

PR Research Expert
Team 7

Sumi Duttaray

Market Sizing and Analytics Lead
Team 8

James Chin

Visual Design Specialist
Team 9

Joanna Morehead

UX Research Expert
Team 10

Miklos Kremser

Advanced Analytics Partner
Team 11

Brian Rhea

JTBD (Jobs to Be Done) Research Expert
Team 12

Kristin Romak

Quality Expert

Join Our Team

Logica is changing the conversation about what it takes for companies to engage with their customers. We’re looking for researchers who thrive on collaboration and creativity.
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Lilah Raynor

Founder & CEO

               Lilah knows that people want to be wowed by the products and services in their lives. She started Logica Research to help clients get the insights they need to develop products and services to improve people’s financial lives.

               Through Lilah’s strong and confident leadership, Logica® has earned a reputation for having an intelligent, creative and thoughtful approach to research—with a team that excels at delivering for clients. Over the course of her career, she has personally conducted thousands of conversations with consumers and business executives to discover how human behavior and attitudes impact business.

               Logica’s PR research and thought leadership insights on the consumer mindset around money, financial health, future of money and the future of work have been published in the largest media outlets in the world including the New York Times, The Financial Times, The Wall Street Journal, CNN and USA Today.

               
               Before starting Logica in 2006, Lilah worked on the client side in financial services with Charles Schwab & Co. Today, she leads Logica projects in financial services, fintech and other industries related to financial health, always with the same goal: to help good companies do the right thing for their customers.

Katy Wetherbee

Senior Research Director

        Katy is a seasoned researcher with a passion for understanding human behavior. With over 15 years of research experience, she is passionate about connecting brands to their audiences through data and insights. She has expertise in developing and executing data-driven studies to inform strategic decisions.

 

        Previously, Katy led the research team at Latitude+Lumiere where she spearheaded growth for new clients and strengthened relationships with current clients. Her portfolio of accounts has included financial brands such as Capital One, JP Morgan & Chase and Fidelity Investments.

 



 

Maribel Castañeda

Research Manager

       Maribel is committed to providing bold, data-driven insights that fuel the next wave of innovation. She brings a breadth of experience supporting and managing custom, mixed-method research that spans quantitative and qualitative methods. Maribel harnesses her unique background to understand each project’s objectives and deliver actionable insights.


       Before joining Logica, Maribel developed her expertise at several award-winning market research agencies at the confluence of technology and entertainment. Maribel holds a Bachelor of Arts in Economics and Philosophy from Wellesley College, equipping her with a unique understanding of consumer decision-making and a passion for digging deeper.

Kyle Stone

Research Analyst

Kyle recognizes the value of insightful research in enhancing products and services for customers. His specialization in market research and analytics allows him to understand intricate market dynamics and decipher consumer behavior to provide actionable insights. He stays attentive to industry trends and evolving methodologies, ensuring his contributions remain finely tuned to client needs.

 

Before joining the Logica Research team, Kyle graduated from Bryant University with a degree in Business Administration, specializing in Market Research. He gained valuable experience in conducting various aspects of the research process, developing a hands-on understanding of the field.

Blake Roberts

Senior Manager

Blake is a self-described data nerd who is committed to delivering high-quality and actionable insights to his clients. He has worked on a wide variety of research over the span of his career for Fortune 500 clients in tech, media and CPG. His work has included global research studies, Conjoint and TURF analysis, as well as qualitative research. His expertise lies in finding the unexpected story within data, to help his clients uncover new ways of thinking and working.

 

Before Logica Research, Blake was an Associate Director at Fuel Cycle, providing full-service research management to customers leveraging Fuel Cycle’s SaaS products. Blake graduated from Presbyterian College in South Carolina with a dual major in Political Science and International Studies.

John Gilfeather

PR Research Expert

               John has redefined what clients should expect from marketing and communications research during his 40-plus years of groundbreaking work in the field. He is a prolific researcher, an expert storyteller and one of the most respected thought leaders in the industry. A masterful presenter, you’ll often find John at the keynote podium, a huge audience hanging on his every word.


               John spent much of his career at Yankelovich where he was managing partner, and he has also held executive positions at both Roper and TNS and is past Chair of CASRO (now part of the Insights Association). Previously an Executive Vice President at Logica®, John now consults with Logica on PR research, thought leadership research, communications development and message testing. His unparalleled depth of experience in custom research and his astute, probing questions allow him to quickly get to the heart of a client’s issue, leading to remarkable and actionable insights.

Sumi Duttaray

Market Sizing and Analytics Lead

               Sumi excels at helping clients develop a deep understanding of their markets through data analytics. Sumi’s more than 15 years experience has honed her expertise in segmentation, market sizing and target market development, new product development and advertising and marketing effectiveness. Sumi has a range of industry experience including retail, telecom, and travel, and legal, where she has led analytics for big data insights engines and dashboards. During her tenure in the financial services industry, she has helped teams drive growth through analytics and targeting.

 

               Sumi has published in a variety of academic journals and presented at conferences. She is part of the Columbia University Business School in Digital Marketing Program faculty as an industry expert mentor. She has also served as a professor of Economics at Union College and a research scientist at the University of Notre Dame. Sumi holds a Ph.D. in Econometrics from Indiana University.

James Chin

Visual Design Specialist

               James helps brands effectively communicate with their consumers. As the former Head of Design of a marketing and branding research firm, he managed a team of designers by fostering and harnessing their creativity. James has produced presentations and designed work for top clients, most notably Turner Entertainment Network, AMC Networks, ABC and NBA.

               Before this, James honed his skills as the sole designer at db5, an agency he assisted in becoming one of the fastest growing companies in the country according to Inc Magazine. He also brings research expertise in brand development, advertising research and analysis from his years at Hall & Partners.

               James provides his expertise to Logica® clients to create presentations, reports, proposals, videos and other materials designed to connect brands with their consumers and inspire action.

Joanna Morehead

UX Research Expert

With a passion for understanding the “why” behind human behavior, Joanna is a UX Researcher with a focus on digital experiences and apps within financial services, healthcare, and consumer packaged goods. She conducts both generative and evaluative usability research utilizing a range of moderated and unmoderated methodologies.

 

Prior to joining Logica, Joanna was with Charles Schwab as the Lead UX Researcher for their Equity Awards Products. She helped the team develop streamlined platform-agnostic user experiences that addressed pain-points and demystified Equity Awards for end-users.

 

Miklos Kremser

Advanced Analytics Partner

               As Logica’s Advanced Analytics Partner, Miklos brings applied statistical know-how and experience in advanced market research methods to Logica Research.  Miklos translates business issues to market research and analytical objectives. He brings his superb knowledge to each business question in order to identify the best applied research design and analytical technique.  Miklos is a thought leader in applying choice-based research applications (conjoint analysis, discrete choice modeling, maxdiff, etc.), various customer segmentation methods and many other advanced analytical methods.

 

               Over the past 17 years, Miklos has consulted global clients across industries on research and analytical techniques.  He has the unusual ability explain and visualize complex analytical techniques in easy-to-understand ways. Miklos worked as Associate Director of Marketing Sciences at Maritz UK and Director of Research at The Modellers/Hall & Partners. As an adjunct professor, Miklos has taught Statistics in Market Research at Thomas Moore College, KY and Central College, IA. He has also taught Linear Programming models at The University of Iowa.

Brian Rhea

JTBD (Jobs to Be Done) Research Expert

Brian is an adept JTBD (Jobs to Be Done) specialist, revered for helping businesses swiftly craft superior products that resonate with customer. Through his deep understanding of customer needs and motivations, he transforms ambiguous strategies into actionable roadmaps, ensuring products hit their mark every time.

 

Brian has worked with titans like LEGO and Minecraft, as well as innovative startups in the Techstars ecosystem.

Kristin Romak

Quality Expert

               As a consultant for Logica Research Kristin brings an analytical mind and attention to detail to her research projects, honed through a 25-year career in market research.  Kristin has spent her career advising clients and answering business questions through qualitative and quantitative research on both the client-side and the supplier-side. Her breadth of experience has created a well-rounded view of how to design and conduct research for impactful, actionable business decisions.

 

               Kristin has held market research positions at large suppliers [e.g. Kantar TNS and Synovate (now Ipsos)], as well as industry powerhouses such as Hill-Rom and LexisNexis. As Owner of Romak Market Research Solutions, Kristin consults with Logica Research, assisting with quality control of their studies. Her reputation for being particularly attentive to project details contributes to consistently high-quality output for her clients.

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