Our agile market research approaches give you the data you need for product and service success.
The world is transforming, and your business needs to transform faster than ever before. Logica Research’s flexible, nimble approach to market research will drive your business forward, especially during times of change.
If you want to know what your customer needs are even before they do, working with our team at Logica Research can shed light on the products and services you need to develop for future success. Our experts provide deep, data-informed recommendations, working closely with you to uncover the predictive insights needed to stay well ahead of the competition. We thrive on designing research that is the best fit for your needs and brings your projects to the next level.
Through our large body of work with the world’s leading financial services brands, the Logica Research team draws on real-world experience to ensure that every market research project contributes to client success and adds significant value. It’s this success that inspires us, and something we prioritize in the way we approach every study.
In fact, we are so passionate about your success and creating the very best client experience that we have a formal internal process to ensure it, which we call the Client Success Map. We use this to measure everything from communications to outcomes, and focus on creating value, efficiency and the best experience possible, every time.
Our work doesn’t happen in a bubble either. You’ll often find our team working hard to influence better processes and approaches in the market research industry as a whole. Just some of our projects include working on the Insights Association IDEA Council to influence diversity, equality and inclusion in market research design; working with Women in Research (WIRe) to understand the mindset of today’s researchers; and providing comprehensive data for the financial services and fintech space in our ongoing Future of Money Study, a guidepost for helping organizations improve people’s financial lives.
At the center of each engagement is the client. We create and deliver on a client experience that is exceptional. Each interaction is conducted with client interests at heart and to help clients be successful. We ensure our clients know the voice of their customers to create deeper engagement and drive growth.
Our drive is part of everything we do. We bring energy and enthusiasm to each client engagement and perform at our highest levels, paying attention to clients and the details. We deliver the highest quality results and insights that help our clients grow their businesses—with accuracy, timeliness and efficiency.
We are straight shooters who act with integrity and honesty. We will ask a lot of questions and deliver research insights that support clients’ business growth. With us, there are no black boxes. We want our clients’ trust, and we know we will earn it based on what we deliver and how we deliver it.
We work with our clients and each other to deliver the highest quality results and insights. From our internal processes for project management and deliverable creation to our client relationships, we take a team approach. We ask questions to understand needs and expectations and work together to achieve common goals.
Our relentless curiosity gives us the power to dive deep into answering big questions to understand people’s decision making and behaviors, ultimately helping us provide insights and solutions to clients. We have an infectious excitement to discover new insights and solve puzzles for our clients.
Our empathy for our clients and their customers gives us the ability to have clear understanding, sensitivity, and big insights to meet our clients needs, understand their customers, and support each other as team members.