Get insights to ensure the right marketing messaging, tone and delivery for target audiences.
How Logica® helped a major financial institution inform their value proposition and refine their messaging.
How Logica® leveraged customer journeys for a leading software provider to drive acquisition in a critical market.
We worked with a leading B2B financial software provider whose product helps simplify financial transactions. Our client wanted to better understand the customer journey among mid-size company clients and prospects. They needed to identify key marketing touchpoints, inform marketing content, and drive customer acquisition.
Marketing Effectiveness Tracking Studies
Marketing is key to reach prospective target audiences and keep current customers engaged in the financial marketplace. But financial brands need to deeply understand their target customers in order to resonate with them, and drive new and continued business. It is also important to understand the competitive landscape through Logica’s B2B market research, in addition to consumer market research, to drive marketing effectiveness.
Research for Financial Product Marketing
Go beyond product development to successful financial product marketing communications and marketing campaigns. Logica’s® smart and creative approach to research will help drive acquisition for financial products. By leveraging Logica’s market research approaches, financial brands find the right way to launch financial products and communicate about them to drive product acquisition.
Value Proposition Research with Logica®
Getting the word out effectively about a financial brand’s product and service is key to marketing strategy success and is also key is ensuring that the brand is accurately portraying and communicating customer benefits. Getting specific with audiences about a brand’s value proposition, brands can be sure they are focusing on the right thing for their customers.
Message Testing Market Research
Message testing is a vital part of research needed for marketing effectiveness. By evaluating messaging against competitors through Logica’s B2B market research and through consumer-centric market research, financial brands can hone language so messaging resonates deeply with the audiences they want to reach.