Stay relevant, stay competitive, and boost brand equity.
Using both consumer-centric and B2B market research to inform brand positioning, image, identity, awareness and brand health will ensure relevancy, help give competitive advantage, and boost brand equity.
How Logica® helped a financial trade association leverage their brand equity toward a successful repositioning.
How Logica® helped a major investment firm deepen brand engagement.
Brand Positioning for Financial Companies
Financial brands can’t afford to make assumptions about what their target audiences want from their brand or about what their competitors are doing. Brand positioning research with Logica Research helps financial brands gain the insights and data they need to inform a successful brand positioning strategy that will resonate with their consumers—and fully understand and respond to their target market.
Brand Image & Brand Identity Research
Understanding the perceptions and associations customers have about financial brands helps those brands adjust their marketing and messaging to meet company goals. By using market research with Logica® to gauge customers’ values and beliefs about brand image and identity, effective and successful advertising and marketing strategies can be built.
Financial Brand Awareness Research
Using market research to discover consumer awareness levels about a financial brand, especially relative to competitors, can help maintain competitive advantage in the marketplace. By partnering with Logica Research to examine customers’ brand recall and brand recognition—and examine the competitive landscape through B2B marketing research—financial brands get the data they need to find resonance and preference with target markets.
Brand Health Tracking with Logica®
Brand health tracking is an important measurement of continued success of a financial brand, and Logica Research can help. Using this research strategy not only can help predict consumer choice and behavior regarding brands, it also can help financial brands reach their target markets. Insightful market research that measures brand KPIs is critical to brand success.