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Creating trust with customers may feel like an elusive pursuit, but it is now more important than ever before as Americans struggle through the lasting financial impact of the pandemic. Americans are looking to financial companies to provide advice and great service, but trust is still in question. How can you keep up with your …
How Financial Brands Can Win Consumer Trust in 2021 Read More »
Perhaps the greatest impact of COVID-19 on the future of money has been in the payments space. Our Logica® Future of Money study has shown a significant decrease in the use of cash. We have also seen a notable rise in the use of debit and credit cards, as well as payment apps, peer-to-peer payments …
As the pandemic drags on, there’s been a steady undercurrent of news about the plight in which working parents, particularly moms, find themselves. Data from many sectors indicates that women are running backwards when it comes to equality in the workplace, with more than 2.2 million (probably more now) leaving the workforce since shutdown orders …
The Working Mother: Financial and Emotional Stress During COVID-19 Read More »
Our latest Logica® Future of Money study has uncovered a paradox in money management in America during COVID-19. Savings rates have been at an all-time high, while spending is down. At the same time, almost two-thirds of Americans are stressed about their financial situation, and the population is split on their ability to cover their …
Newly released Logica® Future of Money Study finds that COVID-19 has accelerated adoption of new money behaviors Gen Z and Millennials lead the way in behavioral changes, specifically when it comes to the way they pay for purchases According to the latest Future of Money Study from Logica Research, COVID-19 continues to impact Americans’ money …
COVID-19 has accelerated adoption of new money behaviors Read More »
We just wrapped up the week-long Women in Tech World Series. The event brought together 10,000+ female tech professionals and diversity advocates from across the globe at their first-ever Women in Technology World Series Online Festival. We joined to celebrate the power of resilience amongst female tech professionals as conference organizers put a light on …
Women in Technology World Series Online Festival Read More »
The next Logica® Future of Money Study is coming your way next month, but we wanted to reach out with a sneak peek on payment trends. During the ongoing pandemic, cash usage continues to decrease—and not just among the younger generations of Gen Z and Millennials. Our research shows all generations, including Gen X and …
Generational usage of PayPal increases as COVID-19 continues Read More »
Stressed out? Our research shows you’re not alone. Two recent Logica studies point to consumer financial and workplace stress; what can brands do to support a stressed customer? Understand your customer in times of stress During today’s times and uncertainty, Americans are experiencing high stress and anxiety. While not surprising, it is a trend …
Buy Now / Pay Later and Peer-to-Peer payments are on the rise with Gen Z during COVID-19 You have experienced it and have seen it in the headlines: use of cash is on the decline in the United States, while other payment methods are rising. While these trends started before COVID-19, the pandemic has accelerated …
Top three things you need to know about payments Read More »
Personal finance needs are on the rise during COVID-19 The way Americans manage their money continues to change as the ongoing pandemic impacts the American wallet in different ways. Our Logica Future of Money Study uncovered the top three takeaways about the financial impact of the global health crisis on money management:
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