The impact of what we do on financial brands, technology companies, growing organizations, and beyond.
Logica Research’s news and research projects have been covered in some of the top publications in the world, and our partnerships and projects have far-reaching impact in a variety of industries.
Pricing Research in Financial Services: Pricing strategy that incorporates real-world complex trade-offs is critical
Learn how pricing research in financial services uses conjoint and discrete choice modeling to reflect real-world trade-offs and inform strategy.
AI and the future of work: How technology is reshaping jobs, skills, and expectations
See how AI is changing jobs, the importance of upskilling, and why employer support determines AI success.
Will your thought leadership research hold up?
Learn how to design financial services thought leadership research that stands up to scrutiny and supports marketing, sales and policy impact.
Why solo aging deserves closer attention
New research explores how people who expect to age alone think about financial planning, health decisions, and long-term security—and what this means for financial services.
How Americans are responding to economic uncertainty
New findings from Logica’s Future of Money Study reveal how economic uncertainty is driving financial stress, increased savings, and shifts in work decisions.
A conversation on financial stress, AI anxiety, and how work is really changing
Logica CEO Lilah Raynor discusses Future of Money Study findings on financial well-being, employee expectations, and the uneven impact of AI in today’s evolving work culture.
What steady payment habits signal for retailers
The Logica Future of Money Study shows Americans maintaining steady payment habits despite economic pressure. The findings highlight what stability in debit cards, digital wallets, and P2P apps signals for retailers and why low-friction checkout matters more than ever.
How economic anxiety is changing what employees expect from work
Research findings show economic anxiety is influencing workplace loyalty and expectations, making financial well-being programs, flexibility, and transparent AI policies increasingly essential.
How MaxDiff and dynamic bundling sharpen message strategy
Discover how combining MaxDiff with dynamic bundling helps teams identify top-performing messages and test real-world combinations for stronger strategy.
