The impact of what we do on financial brands, technology companies, growing organizations, and beyond.
Logica Research’s news and research projects have been covered in some of the top publications in the world, and our partnerships and projects have far-reaching impact in a variety of industries.
How MaxDiff and dynamic bundling sharpen message strategy
Discover how combining MaxDiff with dynamic bundling helps teams identify top-performing messages and test real-world combinations for stronger strategy.
Americans reduce spending while payment behaviors expand
Americans are cutting back on spending but embracing digital payments. Discover key insights from Logica’s Future of Money Study on evolving payment behaviors.
How Americans stay resilient despite economic concerns
Logica’s Future of Money Study shows Americans worry about the economy yet remain confident in their personal finances, focusing on budgeting, savings, and trusted advice.
Humans or AI? What Americans really want in financial advice.
Logica’s Future of Money Study, featured in Advisorpedia by CEO Lilah Raynor, explores how AI is shaping financial advice. Findings show consumers value AI for budgeting and efficiency, but still prefer human advisors for trust, empathy, and complex decisions like retirement planning.
Thought leadership in action: Join Logica Research at CRC 2025
Join Logica® at CRC 2025 to explore how thought leadership research drives brand growth and strategic impact.
Logica® Future of Money Study Reveals Consumer Resilience Amid Economic Uncertainty
New Logica® Future of Money Study reveals how Americans are adapting to rising costs and tariffs—showing financial resilience through increased saving, investing, and use of AI tools.
Logica Future of Money Study Explores Tariffs’ Impact on Americans’ Finances
The Logica Future of Money Study examines how tariffs are affecting Americans’ finances, with over half fearing rising costs and economic downturns. While many are stressed, half still report good financial well-being. The study highlights a divide, with some viewing tariffs as a boost to local economies.
Tariffs are Impacting Personal Finances: Tips on How Financial Brands Can Help
Tariffs are significantly impacting personal finances, with rising prices forcing many consumers to rethink their spending and budgeting strategies. Logica’s Future of Money Study explores these shifts and offers valuable insights for financial advisors and firms to adapt their services and better meet client needs. Learn how tariffs are influencing consumer financial decisions and what advisors can do to provide timely, empathetic support.
Payments Trends: Debit, Credit, Mobile and More!
Mobile payments, credit cards, and services like P2P and BNPL are reshaping how Americans pay. The Logica Future of Money Study shows over 50% of Americans now use mobile devices for in-person transactions, with younger generations driving the shift. Businesses must adapt to these evolving payment trends to stay competitive.
