The impact of our thinking, partnerships and research on the financial industry and beyond.
Logica Research’s news and research projects have been covered in some of the top publications in the world, and our partnerships and projects have far-reaching impact in a variety of industries.
Using Brand Research to Increase Brand Engagement
Brand engagement is a crucial part of overall business success, and companies must strive for the creation of attachments with their customers through their products, services, marketing and overall brand perceptions.
Logica on the Investments & Wealth Institute Exceptional Advisor Podcast
We were honored to be invited to the GreenBook podcast with Lenny Murphy. The topic was on “Is your sample representative? Exploring inclusivity.”
GreenBook Podcast: Is your sample representative?
We were honored to be invited to the GreenBook podcast with Lenny Murphy. The topic was on “Is your sample representative? Exploring inclusivity.”
Fast Company writes about the Logica Future of Money Study
Our recent Logica® Future of Money Study delves into the financial profiles of baby boomers, Gen X, millennials and Gen Z – and Fast Company writes about what we found.
The Role of Financial Wellness in Employee Retention
Our recent Logica® Future of Money Study showed unique payment trends for Gen Z as this generation comes into their buying power. We took a close look at their cash usage, peer-to-peer payments (P2P) and Buy Now Pay Later (BNPL) preferences for The Financial Brand.
Reaching Gen Z: What We Know
Our recent Logica® Future of Money Study showed unique payment trends for Gen Z as this generation comes into their buying power. We took a close look at their cash usage, peer-to-peer payments (P2P) and Buy Now Pay Later (BNPL) preferences for The Financial Brand.
Study Presentation: How to Ask Demographic Questions on Race and Ethnicity
Our recent Logica® Future of Money Study showed unique payment trends for Gen Z as this generation comes into their buying power. We took a close look at their cash usage, peer-to-peer payments (P2P) and Buy Now Pay Later (BNPL) preferences for The Financial Brand.
Logica Research Writes About Gen Z for The Financial Brand
Our recent Logica® Future of Money Study showed unique payment trends for Gen Z as this generation comes into their buying power. We took a close look at their cash usage, peer-to-peer payments (P2P) and Buy Now Pay Later (BNPL) preferences for The Financial Brand.
Thought Leadership Research: What and Why
Thought Leadership Research: What and Why Why is Thought Leadership Research Important? Part of reaching the right target audiences is demonstrating brand authority in a crowded space—using key data points