The impact of what we do on financial brands, technology companies, growing organizations, and beyond.

The first step of our research offerings for your Go-To-Market Strategy involves an exploration of customer needs and defining the Jobs-To-Be-Done for your product. In this stage, we help answer the important questions you need to ask to guide your innovation and development—namely, why choose your product or service and what outcomes are needed for your product or service?

The latest wave of our Logica® Future of Money Study included an exploration of a new micro-generation called “Zillennials,” which combines traits from both Millennials and Generation Z. In a recent article published by The Financial Brand, “Zillennials: The Millennial & Gen Z Mash-Up with Unique Financial Needs,” our CEO Lilah Raynor shares insights regarding the money habits of Zillennials.

A go-to-market (GTM) strategy for a new product or service requires a thorough examination of multiple aspects of the launch space. In order to achieve success, financial brands, fintech companies and other growing organizations can use various market research steps to gain a comprehensive understanding.

In order to differentiate themselves and have a unique and compelling brand, colleges and universities must understand the preferences, needs, aspirations and pain points of their target student demographics.

The term “Zillennials” is a newer generational label that is showing up recently. Zillennial refers to a demographic cohort that includes individuals born roughly on the cusp between the late 1990s and the early 2010s. The term “Zillennials” is a blend of “Millennials” and “Generation Z,” reflecting the overlapping characteristics and experiences of these two generations. To help us understand Zillennials, we are hosting a webinar this month focusing on aspects of this group.

The global fintech landscape is a place of rapid evolution, and emerging trends are constantly reshaping the way consumers interact with financial services. We follow these trends closely in our ongoing Logica® Future of Money Report, and will be also digging into what’s new at FinovateSpring in San Francisco this May.