Logica Research in the News

The impact of our thinking, partnerships and research on the financial industry and beyond.

Logica Research’s news and research projects have been covered in some of the top publications in the world, and our partnerships and projects have far-reaching impact in a variety of industries.

The Role of Financial Wellness in Employee Retention

Our recent Logica® Future of Money Study showed unique payment trends for Gen Z as this generation comes into their buying power. We took a close look at their cash usage, peer-to-peer payments (P2P) and Buy Now Pay Later (BNPL) preferences for The Financial Brand.

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Reaching Gen Z: What We Know

Our recent Logica® Future of Money Study showed unique payment trends for Gen Z as this generation comes into their buying power. We took a close look at their cash usage, peer-to-peer payments (P2P) and Buy Now Pay Later (BNPL) preferences for The Financial Brand.

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Logica Brand Equity Research

Logica’s Brand Equity Research Approach

Using unique market research approaches and a deep understanding of your brand within the financial services space, Logica Research gains insights from your customers and prospects that inform brand positioning, image, identity, awareness and brand health.

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Logica’s Look Forward at 2022

Logica’s Look Forward at 2022 A Year for Optimism and Accelerated Adoption of Financial Wellness Products and Services With full recognition that 2022 is off to a potentially cautious start

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