Logica Research thinking, partnerships and research

The impact of what we do on financial brands, technology companies, growing organizations, and beyond.

Logica Research’s news and research projects have been covered in some of the top publications in the world, and our partnerships and projects have far-reaching impact in a variety of industries.

Logica Value Proposition Research

Logica has worked with banks, wealth management companies, payment companies, growing tech companies, and other organizations to help them understand the right way to position their products and services in crowded markets.

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TMRE 2022

The Market Research Event 2022 TMRE (The Market Research Event) is coming up in San Antonio this month, and our CEO & Founder Lilah Raynor is headed there to mix

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Generational Financial Personas

Generational Financial Personas Generational trends form customer expectations of financial brands The forces that shape the different generations in America also shape the way Gen Z, Millennials, Gen X and

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Logica Research adds new Senior Research Manager to team

Logica Research, a custom market research firm serving financial services, fintech, technology and growing organizations, has added Brian Sheil as a Senior Research Manager. He brings skills in both consumer and B2B research—utilizing tactics like consumer journey mapping, concept testing, product testing and brand tracking.

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Logica Financial Brand Product Development

Product Development Research for Financial Brands

For financial and fintech products and services, the product development approach may look like that in many other industries at first glance, but the details on how you implement the research will make all the difference. When you do the right market research you can gain insight on your product’s users, the competition and unmet needs, pain points, and jobs you are solving for.

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