The impact of what we do on financial brands, technology companies, growing organizations, and beyond.
Logica Research’s news and research projects have been covered in some of the top publications in the world, and our partnerships and projects have far-reaching impact in a variety of industries.
Unlocking the Power of Generation Z: Insights from The Economist and Logica’s Future of Money Study
A recent article in The Economist, “Generation Z is unprecedentedly rich,” looks at Gen Z’s growing economic power and how they are quickly becoming a dominant force in the workforce and society.
Financial Product Development: Leveraging Choice-Based Models for Product Feature Optimization
Conjoint Analysis, which includes Discrete Choice, is used to understand what customers value, what features they want, price points, and other product and service aspects that can impact market success.
Logica Writes for Advisorpedia on AI and Financial Advice
People report that their primary source for financial advice is still professional advisors, as well as family and friends—but there is an emerging use of AI for some areas of financial guidance.
Getting it Right: Message Testing Research for Financial Brands
Logica has been working with financial brands and technology companies on message testing, helping them get the insights needed to evaluate how the language they use in their marketing resonates with target markets, customers and prospects.
Gen Z And College Loan Debt: Insights and Solutions
Our recent Logica Future of Money Study found that approximately 63% of Americans are grappling with personal debt, while also revealing that Generation Z, despite their resourcefulness in money management and savings mindset, is experiencing debt primarily from college loans.
Leveraging Logica’s Product Positioning Research for Competitive Advantage
and data to develop a successful strategy tailored to resonate with your target audience and address their needs effectively.
We Write for The Financial Brand on Debt
Recently, The Financial Brand published our article “The Top 5 Impacts of Debt and What Financial Institutions Should Do About It,” by Logica CEO & Founder Lilah Raynor.
We Write for Advisor Magazine on Money Management
Our CEO and Founder, Lilah Raynor, recently contributed to Advisor Magazine in her article “Decoding Generational Money Management.”
Advisors, Trust, and Gen Z Money Choices
Recently, our CEO & Founder Lilah Raynor, shared some key insights from Logica’s most recent Future of Money Study with Advisorpedia.