Logica Research provides the solutions and expertise to get the actionable insights your growing organization needs.

Product feature optimization is a market research approach that helps brands identify the optimal combination of product or service features to maximize sales, market share, and product success. Logica works closely with financial, technology and growing organizations to gain the insights and intelligence they need to drive their go-to-market (GTM) strategy and launch successful products.

With Logica, concept testing starts with a deep understanding of your business and product. We bring our over 25 years of experience in financial services and technology to understand your product idea. We will help you articulate your product to your market and gain the valuable feedback you need to assess the viability and product-market fit of your product.

Logica’s approach to product positioning research combines qualitative and quantitative methods for deep understanding of consumer preferences.

Logica guides clients through a step-by-step approach to conduct effective purchase journey research. The insights gained enable the right strategic approach to optimizing the purchase journey.

Choosing the right name for a product is crucial for a successful launch of any new brand, product or service. This involves aligning internal and external stakeholders, selecting the right research design and gathering feedback from target audiences. Logica partners on a custom step-by-step approach for naming research that sets the foundation for finding the right name and a successful launch.

Message testing research is essential for crafting impactful marketing communications and claims that drive both new and repeat business, particularly in the financial space where competition is high. Logica® collaborates with financial brands to provide insights that look at how messaging resonates with target markets, stakeholders, customers and prospects.

Using research to support answers to important questions boosts credibility in the marketplace and beyond, helps communications reach wider audiences, and can support the implementation of real change. Gathering data and insights for thought leadership work and outreach is crucial—it not only reinforces big ideas and topics, but also helps with the discovery of new areas to enhance viewpoints and relevance.

Demonstrating industry and topic authority—and reaching the right target audiences—can be supported through the right thought leadership research. The data gathered can provide authoritative answers to the pressing questions of your key stakeholders and in turn bolster positioning, marketing, communications and messaging.

Utilizing brand research to uncover the level of awareness about a college or university—particularly in comparison to competitive schools—can be instrumental in maintaining a competitive edge in the decision-making process for students and their families. By teaming up with Logica Research to assess brand equity, higher education institutions can gain access to the insights needed to establish outreach that resonates with potential students.