Logica Research provides the solutions and expertise to get the actionable insights your growing organization needs.

The continued growth of online shopping, coupled with advancements in digital payment technology, has increased Buy Now Pay Later (BNPL) consumer credit options. Recognizing the opportunity to establish itself as a thought leader in this evolving market, a prominent online payment brand turned to Logica® for the behavioral insights needed to support and strengthen its position.

Equity compensation has become a common employee benefit, but many employees still struggle to understand its value compared to other benefits and how to make the most of it. A large financial institution sought to address this gap and identify product opportunities for employers by partnering with Logica.

Logica worked with the payments technology company, their agency, and a global PR measurement firm to develop a clear, research-based messaging framework. Together, they designed a two-pronged approach using both qualitative and quantitative research methods to ensure the messages would make a powerful impact.

In this case study, we explore how Logica® collaborated with a major media company to explore the cryptocurrency investment landscape and help them better target potential advertisers.

Logica Research partnered with an innovative investing technology company to inform their ESG product development and marketing—and determine how to best communicate how companies are performing on ESG criteria and the potential impact on value.

Product feature optimization is a market research approach that helps brands identify the optimal combination of product or service features to maximize sales, market share, and product success. Logica works closely with financial, technology and growing organizations to gain the insights and intelligence they need to drive their go-to-market (GTM) strategy and launch successful products.

Concept testing starts with a deep understanding of your business and product. Logica will help you articulate your product to your market and gain the valuable feedback you need to assess the viability and product-market fit of your product.

Logica’s approach to product positioning research combines qualitative and quantitative methods for deep understanding of consumer preferences.

Logica guides clients through a step-by-step approach to conduct effective purchase journey research. The insights gained enable the right strategic approach to optimizing the purchase journey.

Choosing the right name for a product is crucial for a successful launch of any new brand, product or service. This involves aligning internal and external stakeholders, selecting the right research design and gathering feedback from target audiences. Logica partners on a custom step-by-step approach for naming research that sets the foundation for finding the right name and a successful launch.

Message testing research is essential for crafting impactful marketing communications and claims that drive both new and repeat business, particularly in the financial space where competition is high. Logica® collaborates with financial brands to provide insights that look at how messaging resonates with target markets, stakeholders, customers and prospects.

Using research to support answers to important questions boosts credibility in the marketplace and beyond, helps communications reach wider audiences, and can support the implementation of real change. Gathering data and insights for thought leadership work and outreach is crucial—it not only reinforces big ideas and topics, but also helps with the discovery of new areas to enhance viewpoints and relevance.

Demonstrating industry and topic authority—and reaching the right target audiences—can be supported through the right thought leadership research. The data gathered can provide authoritative answers to the pressing questions of your key stakeholders and in turn bolster positioning, marketing, communications and messaging.

Utilizing brand research to uncover the level of awareness about a college or university—particularly in comparison to competitive schools—can be instrumental in maintaining a competitive edge in the decision-making process for students and their families. By teaming up with Logica Research to assess brand equity, higher education institutions can gain access to the insights needed to establish outreach that resonates with potential students.

Developing a successful go-to-market (GTM) strategy for a new product or service involves a comprehensive examination of various elements in the launch space. By employing the right market research techniques every step of the way, companies can gain a holistic understanding of the competitive landscape, target market sizing and consumer profiling.

Logica’s deep understanding of the financial services landscape means we can take our research insights for clients to the next level. And, our experience in financial services and fintech product research means a more successful project for you–freeing up your time to focus on your job and providing you the insights and action items to move your product forward. We will immerse ourselves in your product and customers. In the B2B space, it’s particularly important that you reach the right people in your research and ask the right questions. We do that. Logica’s financial industry experience helps you build an approach that works. Here we examine a product development case study in B2B payments.

Branding research for financial brands, category challengers, disruptors and organizations that are part of the financial ecosystem is unique. Logica Research takes a consultative and custom approach to brand equity research in these spaces. We work with you to uncover the key brand health and brand engagement insights you need to track performance, better reach customers, and gain a competitive advantage in the marketplace. Let’s examine a brand engagement case study to understand how to make your research actionable.

Gathering data to support company thought leadership and public relations efforts is key—it can enhance brand image, offer validity to outreach efforts, demonstrate authority, and help widen applicability with target audiences. Logica Research has worked in this space not only through their own Logica Future of Money Study, but also to support the thought leadership efforts of financial brands, technology companies, and other growing organizations.

Custom B2B purchase journey research can help financial brands, technology companies and growing organizations develop the best pathways for customers to engage with their products and services. And the way B2B customers in these industries move through the journey is distinctive, and having an experienced partner like Logica® to guide the structure and design of your purchase journey research projects is key. We partner with companies who need to use purchase journey market research to understand their buyers, identify any knowledge gaps, and come up with an actionable plan to improve the journey.