Logica Research provides the solutions and expertise to get the actionable insights your growing organization needs.
From purchase journey research to brand equity research, from thought leadership research to product development research, our team works with your team to craft the best approach for the best insights.
Logica guides clients through a step-by-step approach to conduct effective purchase journey research. The insights gained enable the right strategic approach to optimizing the purchase journey.
Choosing the right name for a product is crucial for a successful launch of any new brand, product or service. This involves aligning internal and external stakeholders, selecting the right research design and gathering feedback from target audiences. Logica partners on a custom step-by-step approach for naming research that sets the foundation for finding the right name and a successful launch.
Message testing research is essential for crafting impactful marketing communications and claims that drive both new and repeat business, particularly in the financial space where competition is high. Logica® collaborates with financial brands to provide insights that look at how messaging resonates with target markets, stakeholders, customers and prospects.
How Logica® helped a nonprofit uncover the financial impact of climate events and inform actionable solutions
Using research to support answers to important questions boosts credibility in the marketplace and beyond, helps communications reach wider audiences, and can support the implementation of real change. Gathering data and insights for thought leadership work and outreach is crucial—it not only reinforces big ideas and topics, but also helps with the discovery of new areas to enhance viewpoints and relevance.
Demonstrating industry and topic authority—and reaching the right target audiences—can be supported through the right thought leadership research. The data gathered can provide authoritative answers to the pressing questions of your key stakeholders and in turn bolster positioning, marketing, communications and messaging.
Utilizing brand research to uncover the level of awareness about a college or university—particularly in comparison to competitive schools—can be instrumental in maintaining a competitive edge in the decision-making process for students and their families. By teaming up with Logica Research to assess brand equity, higher education institutions can gain access to the insights needed to establish outreach that resonates with potential students.
Developing a successful go-to-market (GTM) strategy for a new product or service involves a comprehensive examination of various elements in the launch space. By employing the right market research techniques every step of the way, companies can gain a holistic understanding of the competitive landscape, target market sizing and consumer profiling.
Logica’s deep understanding of the financial services landscape means we can take our research insights for clients to the next level. And, our experience in financial services and fintech product research means a more successful project for you–freeing up your time to focus on your job and providing you the insights and action items to move your product forward. We will immerse ourselves in your product and customers. In the B2B space, it’s particularly important that you reach the right people in your research and ask the right questions. We do that. Logica’s financial industry experience helps you build an approach that works. Here we examine a product development case study in B2B payments.
How Logica® helped a financial firm understand current client experience and gain insights on potential new products to help drive acquisition and retention
Branding research for financial brands, category challengers, disruptors and organizations that are part of the financial ecosystem is unique. Logica Research takes a consultative and custom approach to brand equity research in these spaces. We work with you to uncover the key brand health and brand engagement insights you need to track performance, better reach customers, and gain a competitive advantage in the marketplace. Let’s examine a brand engagement case study to understand how to make your research actionable.