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Consumer attitudes and behaviors toward money are changing rapidly. For your business, understanding how your customers feel about spending, saving and investing is crucial to your competitive advantage.
The Logica® Future of Money Study is a twice-yearly research report that offers a detailed 360° snapshot of the current consumer money mindset. We’ve been sharing results from our Future of Money Study since it was first established in 2017. Now we’re giving financial services businesses the opportunity to connect directly to the wealth of information we compile each year.
Loaded with in-depth insights and trend analysis, the study focuses on the key factors driving financial decision making today – providing your business with the knowledge to shape strategy and develop meaningful financial products and experiences that anticipate customer needs.
The Future of Money Study includes a 1,000 U.S. Adult National Rep sample of adults, plus an over-sample of 200 Gen Zers. We examine their attitudes and behaviors on a range of topics, including:
WORK: We get their feelings on timely topics such as retirement, money management needs from employers and more.
SAVE: We get their thoughts on saving and debt management, including the impact of COVID and changes in the marketplace.
SPEND: We ask about payment brand awareness and usage, preferred ways to pay, as well as timely topics related to payment trends such as Buy Now Pay Later.
INVEST: We cover personal finance and money management, including preferred sources of help and advice and perceptions of investment trends.
Our Future of Money Insights Kit provides full access to both our Spring and Fall reports, including detailed data tables, access to analysts, your own custom question and more. Each report also contains a series of deep dives into generational differences and topical subjects such as Gen Z or cryptocurrency. With the Future of Money Insights Kit, your business can take advantage of deep insights that will drive marketing and product strategy at a fraction of the cost of conducting your own study.
Optional Insights Add-Ons (priced separately)
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