Marketing research and insights that help financial services companies drive brand awareness and engagement.
Brand equity research is critical to measuring your success in building brand awareness, creating brand equity, and deepening brand engagement for your financial brand. Consumer and B2B brand equity research with Logica® can inform your brand strategy and help you drive differentiation and competitive advantage in the marketplace.
Constant innovation is the key to successful product development in financial services and fintech. Logica® can help you create the next generation of innovative products with market research before product launch, including buyer journey research, archetype development and product feature optimization research for your consumer audiences and B2B markets.
Proprietary thought leadership content is key to establishing your brand in the marketplace, gaining press coverage and increasing visibility with target audiences. Partnering with Logica® for thought leadership research and PR research gives you the insights and data you need to be the go-to source for media and have your own proprietary content for sales enablement, marketing, and PR.
Connecting with your market and deepening brand engagement requires compelling messages and the right marketing outreach. Marketing messages need to be tested and refined—before you go to market. Logica® has decades of experience helping brands conduct both qualitative and quantitative marketing research that prioritizes key messages and marketing that will resonate with your audience and drive action before you go to market so that you make the most of your marketing and advertising budgets.
Understanding your buyer’s path to decision making is key to marketplace success, for both the individual consumer and the B2B purchase journey. Logica® can help you understand where consumers and businesses go to research brands, what influences their decisions, and what ultimately drives their decision. Purchase journey research is the key to driving acquisition.
Understanding and measuring employee financial wellness are key to retention and business growth. Through financial wellness research with Logica®, you will understand the financial benefits you need to offer that go beyond compensation, and that help increase financial wellness and wealth building among your employees, such as credit building, budgeting, financial advice and more–ultimately driving employee retention and business growth.
Earn press with Public Relations Research and Thought Leadership Research.
“ETFs and Beyond”: A New Study by Schwab Asset Management
“ETFs and Beyond”: A New Study by Schwab Asset Management MarketWatch, etf.com and Think Advisor recently covered Charles Schwab’s “ETFs and Beyond” Study, conducted with
Inflation Impact on Retirement Savings: Schwab 401(k) Participant Study
Charles Schwab’s 401(k) Participant Study, conducted with Logica Research looked at how rising costs and market volatility are affecting how and how much Americans’ are saving for retirement, particularly when it comes to 401(k) plans.
Personal Values and Money: Schwab Modern Wealth Study
Charles Schwab’s Modern Wealth Study, conducted with Logica Research. This study revealed the latest in Americans’ views on wealth—and that spending, saving and investing are becoming increasingly values-driven.
Gain insights and intelligence on the Future of Money.
What in the World is Going on with Crypto?
Our latest Logica® Future of Money Study includes a special highlight report on the very dynamic cryptocurrency market. To better understand what the future might hold, we have been examining trends and insights regarding Americans’ Crypto usage, awareness and investment barriers.
Generational Financial Personas from the Latest Logica Future of Money Study
Our new Future of Money Study is here, and we put together a special highlight report for you that includes generational financial data—looking at the way Gen Z, Millennials, Gen X and Boomers make, save, spend and manage their money.
Cryptocurrency trends, generational financial profiles, and new data on payments uncovered in Logica report
The latest Logica® Future of Money Study includes highlights on how people work, save, spend and invest, including insights on Gen Z, Millennials, Gen X and Boomers.