Marketing research and insights that help financial services companies drive brand awareness and engagement.
Brand equity research is critical to measuring your success in building brand awareness, creating brand equity, and deepening brand engagement for your financial brand. Consumer and B2B brand equity research with Logica® can inform your brand strategy and help you drive differentiation and competitive advantage in the marketplace.
Constant innovation is the key to successful product development in financial services and fintech. Logica® can help you create the next generation of innovative products with market research before product launch, including buyer journey research, archetype development and product feature optimization research for your consumer audiences and B2B markets.
Proprietary thought leadership content is key to establishing your brand in the marketplace, gaining press coverage and increasing visibility with target audiences. Partnering with Logica® for thought leadership research and PR research gives you the insights and data you need to be the go-to source for media and have your own proprietary content for sales enablement, marketing, and PR.
Connecting with your market and deepening brand engagement requires compelling messages and the right marketing outreach. Marketing messages need to be tested and refined—before you go to market. Logica® has decades of experience helping brands conduct both qualitative and quantitative marketing research that prioritizes key messages and marketing that will resonate with your audience and drive action before you go to market so that you make the most of your marketing and advertising budgets.
Understanding your buyer’s path to decision making is key to marketplace success, for both the individual consumer and the B2B purchase journey. Logica® can help you understand where consumers and businesses go to research brands, what influences their decisions, and what ultimately drives their decision. Purchase journey research is the key to driving acquisition.
Understanding and measuring employee financial wellness are key to retention and business growth. Through financial wellness research with Logica®, you will understand the financial benefits you need to offer that go beyond compensation, and that help increase financial wellness and wealth building among your employees, such as credit building, budgeting, financial advice and more–ultimately driving employee retention and business growth.
Earn press with Public Relations Research and Thought Leadership Research.
Personal Values and Money: Schwab Modern Wealth Study
Charles Schwab’s Modern Wealth Study, conducted with Logica Research. This study revealed the latest in Americans’ views on wealth—and that spending, saving and investing are becoming increasingly values-driven.
Schwab Independent Advisor Outlook Study Round-Up
Schwab Independent Advisor Outlook Study Round-Up A number of publications recently cited and covered the Schwab Advisor Services’ 2021 Independent Advisor Outlook Study with Logica
2021 401k Schwab Study: Retirement Planning + Savings Trends
2021 401(k) Participant: Schwab Study Financial Advisor, TheBalance, 401kSpecialist, and The Motley Fool recently covered Charles Schwab’s 2021 401(k) Participant Study with Logica Research. This
Gain insights and intelligence on the Future of Money.
Logica Future of Money uncovers generational financial personas, Cryptocurrency insights
According to the new Future of Money Study from Logica Research, each American generation has unique and changing financial habits and needs. Additionally, awareness and ownership of Cryptocurrency is growing, according to a special report within the study.
The Role of Financial Wellness in Employee Retention
Our recent Logica® Future of Money Study showed unique payment trends for Gen Z as this generation comes into their buying power. We took a close look at their cash usage, peer-to-peer payments (P2P) and Buy Now Pay Later (BNPL) preferences for The Financial Brand.
Future of Money Says…Crypto Enthusiasm Will Continue to Grow
Americans continue to be bullish on cryptocurrency—with one in seven Americans currently owning crypto, and nearly half reporting they are likely to own crypto in the near future— according to our most recent Logica® Future of Money Study.