Custom marketing research insights to drive business growth.

Marketing research and insights that help financial services companies drive brand awareness and engagement.

Financial Services
Marketing Research

Public Relations Research and
Thought Leadership Research

The Logica
Future of Money Study

In the News

Understanding The Changing B2B Buyer Journey

Many people are talking about the drastic changes to the consumer purchase journey due to Covid-19, but consumers aren’t the only ones changing the way they approach buying decisions. Transformation is also happening to purchase paths in the business-to-business (B2B) sector. As the CEO of a market research company, I’ve witnessed many of these changes.

Drive brand growth with Marketing Research for Financial Services and Fintech.

We provide the custom marketing research that financial services, fintech, and technology companies need to drive business growth. Boost brand awareness and brand equity through tailored research solutions. Create the optimal customer experience through research designed for your products and services. Ensure the right content, tone, and delivery for your target audience with marketing communications research built for you. Deepen brand engagement, create proprietary marketing content, and deliver sales enablement tools with PR research and thought leadership research.

Earn press with Public Relations Research and Thought Leadership Research.

We produce unique consumer insights and compelling marketing content that spark media coverage and brand awareness for our clients. Check out some of the headlines our clients have earned with proprietary custom research. Then let’s talk about how we can help you demonstrate PR leadership and thought leadership for your brand and marketing message strategy.

Insights Association’s IDEA Forum: Recap and Resources

Insights Association’s IDEA Forum: Recap and Resources The Insights Association IDEA Forum on July 14 and 15 was a fantastic event with powerful speakers on

July 22, 2021

2021 401k Schwab Study: Retirement Planning + Savings Trends

2021 401(k) Participant: Schwab Study Financial Advisor, TheBalance, 401kSpecialist, and The Motley Fool recently covered Charles Schwab’s 2021 401(k) Participant Study with Logica Research. This

July 15, 2021

TechSoup Nonprofit Data and Digital Readiness Study

TechSoup Nonprofit Data and Digital Readiness Study TechSoup and Logica® partner on reporting for data handling practices and digital readiness among nonprofits Like many

July 2, 2021

Gain insights and intelligence on the Future of Money.

We’re always studying the complex, changing landscape and future of money, future of work, and technology, so you’re always ready for the next opportunity to improve people’s financial lives. The twice-yearly Logica Future of Money Study examines consumer mindset around topics like the gig economy and gig workers, cash flow management, and technology and tools that can help drive product and service experiences.

Our marketing research team brings expertise and curiosity to financial marketing research.

Our team is focused on making your job easier, getting you the marketing and financial services insights you need to develop superior customer experiences, communications, products, and deepen brand engagement.

Marketing research and insights that help financial services companies drive brand awareness and engagement.

Financial Services Marketing Research

Public Relations Research and Thought Leadership Research

The Logica Future of Money Study