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Marketing research and insights that help financial services companies drive brand awareness and engagement.

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Future of Money Study

In the News

What Financial Institutions Need to Know About Racially Diverse Groups

With economic pressures continuing to impact personal finances unevenly, financial institutions must deeply understand consumer segments that are becoming more and more varied in their needs and concerns. New data suggests how banks and credit unions can play a key role in helping consumers navigate persistent and multi-faceted financial challenges.

Drive brand growth with Marketing Research for Financial Services and Fintech.

We provide the custom marketing research that financial services, fintech, and technology companies need to drive business growth. Boost brand awareness and brand equity through tailored research solutions. Create the optimal customer experience through research designed for your products and services. Ensure the right content, tone, and delivery for your target audience with marketing communications research built for you. Deepen brand engagement, create proprietary marketing content, and deliver sales enablement tools with PR research and thought leadership research.

Earn press with Public Relations Research and Thought Leadership Research.

We produce unique consumer insights and compelling marketing content that spark media coverage and brand awareness for our clients. Check out some of the headlines our clients have earned with proprietary custom research. Then let’s talk about how we can help you demonstrate PR leadership and thought leadership for your brand and marketing message strategy.

Gain insights and intelligence on the Future of Money.

We’re always studying the complex, changing landscape and future of money, future of work, and technology, so you’re always ready for the next opportunity to improve people’s financial lives. The twice-yearly Logica Future of Money Study examines consumer mindset around topics like the gig economy and gig workers, cash flow management, and technology and tools that can help drive product and service experiences.

The New Logica® Future of Money Study is Here!

June 11, 2021 Americans continue to rapidly adopt new financial behaviors Our latest Future of Money Study was ... Read More

The New B2B Purchase Journey

May 20, 2021 How COVID-19 Has Shifted Business-to-Business Buying Behaviors More than a year of living and ... Read More

The role of employers in employee financial health

April 15, 2021 There is no doubt that the pandemic has had a tremendous impact on how we work. Our Logica ... Read More

Our marketing research team brings expertise and curiosity to financial marketing research.

Our team is focused on making your job easier, getting you the marketing and financial services insights you need to develop superior customer experiences, communications, products, and deepen brand engagement.

Marketing research and insights that help financial services companies drive brand awareness and engagement.

Financial Services Marketing Research

Public Relations Research and Thought Leadership Research

The Logica Future of Money Study