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Marketing research and insights that help financial services companies drive brand awareness and engagement.
Financial Services
Marketing Research
- Brand engagement research
- Brand health tracking
- Marketing communications and effectiveness
- Product development research
- PR research and thought leadership research
Public Relations Research and
Thought Leadership Research
- Earn media attention
- Deepen brand engagement
- Deepen social engagement
- Support sales enablement
- Drive business growth
The Logica
Future of Money Study
- How consumers earn, spend, save, and invest
- Future of work in the gig economy
- Future of money and cash flow management
- Technology and tools consumers need
- Drive business growth
Drive brand growth with Marketing Research for Financial Services and Fintech.
We provide the custom marketing research that financial services, fintech, and technology companies need to drive business growth. Boost brand awareness and brand equity through tailored research solutions. Create the optimal customer experience through research designed for your products and services. Ensure the right content, tone, and delivery for your target audience with marketing communications research built for you. Deepen brand engagement, create proprietary marketing content, and deliver sales enablement tools with PR research and thought leadership research.
Earn press with Public Relations Research and Thought Leadership Research.
We produce unique consumer insights and compelling marketing content that spark media coverage and brand awareness for our clients. Check out some of the headlines our clients have earned with proprietary custom research. Then let’s talk about how we can help you demonstrate PR leadership and thought leadership for your brand and marketing message strategy.
Schwab gains coverage about equity comp
December 04, 2019 Only 41% of Employees Receiving Stock Compensation Sold Any Recent Forbes article shared findings ... Read More
Gen Z and Money Coverage
October 19, 2019 Will the Youngest Generation of Adults Drive FinTech? Logica Research released its most recent ... Read More
Empowered by Visa Arrives in Washington, D.C., Women in the Capital Face Funding Challenges and Focus on Diversity
September 24, 2019 Visa unveils Practical Business Skills, a financial literacy program designed to help small ... Read MoreGain insights and intelligence on the Future of Money.
We’re always studying the complex, changing landscape and future of money, future of work, and technology, so you’re always ready for the next opportunity to improve people’s financial lives. The twice-yearly Logica Future of Money Study examines consumer mindset around topics like the gig economy and gig workers, cash flow management, and technology and tools that can help drive product and service experiences.
Brand Engagement in Times of Change
June 18, 2020 Adapt, Innovate, Focus, Communicate: Brand Engagement in Times of Change In our recent wave ... Read More
eBook: The Consumer Money Mindset in the Time of COVID-19
May 22, 2020 New Future of Money eBook Released Today! Filled with the latest data from Logica’s ongoing ... Read More
How people pay during COVID-19: Future of Money Snapshot Report
May 12, 2020 How is the pandemic affecting the way people pay? The recent Logica Future of Money snapshot ... Read MoreOur marketing research team brings expertise and curiosity to financial marketing research.
Our team is focused on making your job easier, getting you the marketing and financial services insights you need to develop superior customer experiences, communications, products, and deepen brand engagement.