Marketing research and insights that help financial services companies drive brand awareness and engagement.
Brand equity research is critical to measuring your success in building brand awareness, creating brand equity, and deepening brand engagement for your financial brand. Consumer and B2B brand equity research with Logica® can inform your brand strategy and help you drive differentiation and competitive advantage in the marketplace.
Constant innovation is the key to successful product development in financial services and fintech. Logica® can help you create the next generation of innovative products with market research before product launch, including buyer journey research, archetype development and product feature optimization research for your consumer audiences and B2B markets.
Proprietary thought leadership content is key to establishing your brand in the marketplace, gaining press coverage and increasing visibility with target audiences. Partnering with Logica® for thought leadership research and PR research gives you the insights and data you need to be the go-to source for media and have your own proprietary content for sales enablement, marketing, and PR.
Connecting with your market and deepening brand engagement requires compelling messages and the right marketing outreach. Marketing messages need to be tested and refined—before you go to market. Logica® has decades of experience helping brands conduct both qualitative and quantitative marketing research that prioritizes key messages and marketing that will resonate with your audience and drive action before you go to market so that you make the most of your marketing and advertising budgets.
Understanding your buyer’s path to decision making is key to marketplace success, for both the individual consumer and the B2B purchase journey. Logica® can help you understand where consumers and businesses go to research brands, what influences their decisions, and what ultimately drives their decision. Purchase journey research is the key to driving acquisition.
Understanding and measuring employee financial wellness are key to retention and business growth. Through financial wellness research with Logica®, you will understand the financial benefits you need to offer that go beyond compensation, and that help increase financial wellness and wealth building among your employees, such as credit building, budgeting, financial advice and more–ultimately driving employee retention and business growth.
Earn press with Public Relations Research and Thought Leadership Research.
The Latest on Schwab’s Ongoing Independent Advisor Outlook Study
Charles Schwab recently released their Spring 2023 Independent Advisor Outlook Study, conducted with Logica Research. The study surveyed Registered Investment Advisors (RIAs) on a range of topics related to their businesses and current state of the financial industry.
“ETFs and Beyond”: A New Study by Schwab Asset Management
“ETFs and Beyond”: A New Study by Schwab Asset Management MarketWatch, etf.com and Think Advisor recently covered Charles Schwab’s “ETFs and Beyond” Study, conducted with
Inflation Impact on Retirement Savings: Schwab 401(k) Participant Study￼
Charles Schwab’s 401(k) Participant Study, conducted with Logica Research looked at how rising costs and market volatility are affecting how and how much Americans’ are saving for retirement, particularly when it comes to 401(k) plans.
Gain insights and intelligence on the Future of Money.
Logica Research releases future of work and employment insights from latest study
Logica® Future of Money Study examines financial programs, benefits and advice employers can offer Gen Z, Millennials, Gen X and Boomers
The Future of Work
Our recent Logica® Future of Money Study shares what’s going on, by generation, in the world of work—and how employers can offer financial programs and advice that meets employee needs.
What Quiet Quitting means for the Future of Work
Employers clearly need to understand the employee mindset and motivations in today’s world. Using market research to not only accomplish a successful employee feedback loop to create a better work environment but also to understand what financial programs to implement or introduce to help add more value to the workplace is key.