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Marketing research and insights that help financial services companies drive brand awareness and engagement.
Financial Services
Marketing Research
- Brand engagement research
- Brand health tracking
- Marketing communications and effectiveness
- Product development research
- PR research and thought leadership research
Public Relations Research and
Thought Leadership Research
- Earn media attention
- Deepen brand engagement
- Deepen social engagement
- Support sales enablement
- Drive business growth
The Logica
Future of Money Study
- How consumers earn, spend, save, and invest
- Future of work in the gig economy
- Future of money and cash flow management
- Technology and tools consumers need
- Drive business growth
Drive brand growth with Marketing Research for Financial Services and Fintech.
We provide the custom marketing research that financial services, fintech, and technology companies need to drive business growth. Boost brand awareness and brand equity through tailored research solutions. Create the optimal customer experience through research designed for your products and services. Ensure the right content, tone, and delivery for your target audience with marketing communications research built for you. Deepen brand engagement, create proprietary marketing content, and deliver sales enablement tools with PR research and thought leadership research.
Earn press with Public Relations Research and Thought Leadership Research.
We produce unique consumer insights and compelling marketing content that spark media coverage and brand awareness for our clients. Check out some of the headlines our clients have earned with proprietary custom research. Then let’s talk about how we can help you demonstrate PR leadership and thought leadership for your brand and marketing message strategy.
What Equity Compensation Participants Want: Schwab Study
October 30, 2020 The Importance of Financial Advice Logica Research recently partnered with Charles Schwab on their ... Read More
Baby Boomer Retirement Plans: Schwab Study
October 20, 2020 USA Today, Business Insider, and Yahoo! Finance recently covered a recent study by Logica Research ... Read More
COVID-19 Impact on Retirement Savings: Schwab Study
August 21, 2020 Financial Advisor, WealthManagement.com, and Bloomberg Law recently covered Charles Schwab’s 401(k ... Read MoreGain insights and intelligence on the Future of Money.
We’re always studying the complex, changing landscape and future of money, future of work, and technology, so you’re always ready for the next opportunity to improve people’s financial lives. The twice-yearly Logica Future of Money Study examines consumer mindset around topics like the gig economy and gig workers, cash flow management, and technology and tools that can help drive product and service experiences.
Generational usage of PayPal increases as COVID-19 continues
November 19, 2020 The next Logica® Future of Money Study is coming your way next month, but we wanted to reach out ... Read More
What Equity Compensation Participants Want: Schwab Study
October 30, 2020 The Importance of Financial Advice Logica Research recently partnered with Charles Schwab on their ... Read More
Financial and workplace stress during COVID-19
October 22, 2020 Stressed out? Our research shows you’re not alone. Two recent Logica studies point to consumer ... Read MoreOur marketing research team brings expertise and curiosity to financial marketing research.
Our team is focused on making your job easier, getting you the marketing and financial services insights you need to develop superior customer experiences, communications, products, and deepen brand engagement.