Marketing research and insights that help financial services companies drive brand awareness and engagement.
Public Relations Research and
Thought Leadership Research
- Earn Media Attention
- Deepen Brand & Social Engagement
- Deepen Social Engagement
- Drive Business Growth
The Logica
Future of Money Study
- How consumers earn, spend, save, and invest
- Future of work in the gig economy
- Future of money and cash flow management
- Technology and tools consumers need
In the News
With economic pressures continuing to impact personal finances unevenly, financial institutions must deeply understand consumer segments that are becoming more and more varied in their needs and concerns. New data suggests how banks and credit unions can play a key role in helping consumers navigate persistent and multi-faceted financial challenges.
Drive brand growth with Marketing Research for Financial Services and Fintech.
We provide the custom marketing research that financial services, fintech, and technology companies need to drive business growth. Boost brand awareness and brand equity through tailored research solutions. Create the optimal customer experience through research designed for your products and services. Ensure the right content, tone, and delivery for your target audience with marketing communications research built for you. Deepen brand engagement, create proprietary marketing content, and deliver sales enablement tools with PR research and thought leadership research.
Earn press with Public Relations Research and Thought Leadership Research.
Logica Research on Forbes.com
April 05, 2021 Our CEO Lilah Raynor is a regular contributor to Forbes.com on a variety of future of money ... Read More
What Equity Compensation Participants Want: Schwab Study
October 30, 2020 The Importance of Financial Advice Logica Research recently partnered with Charles Schwab on their ... Read More
Baby Boomer Retirement Plans: Schwab Study
October 20, 2020 USA Today, Business Insider, and Yahoo! Finance recently covered a recent study by Logica Research ... Read MoreGain insights and intelligence on the Future of Money.
Logica Research on Forbes.com
April 05, 2021 Our CEO Lilah Raynor is a regular contributor to Forbes.com on a variety of future of money ... Read More
How Financial Brands Can Win Consumer Trust in 2021
March 18, 2021 Creating trust with customers may feel like an elusive pursuit, but it is now more important than ... Read More