Logica Research Announces ENGAGEMENTIQ ™ Results and Message Optimization Capabilities

Blog, Engagement, ENGAGEMENTIQ ™, Press, Reputation / By admin

Logica Research announces the release of its 2018 spring wave of the Logica Research EngagementIQ ™, which now includes a message optimization tool to help marketers and communicators hone their engagement strategies. The EngagementIQ ™ was created to understand how people engage with companies both emotionally and behaviorally in a way that goes beyond traditional …

Logica Research Announces ENGAGEMENTIQ ™ Results and Message Optimization Capabilities Read More »

Monday, Bloody Monday. The Story of Theranos.

Blog, Reputation / By William

Here’s a great story for post-Halloween, just in case you haven’t had enough bloody images. The $10 billion blood testing company Theranos is going through a rough patch. Its promise of technology that can deliver diagnostic tests from just a small amount of blood from a finger prick is being questioned. Rumor has it that …

Monday, Bloody Monday. The Story of Theranos. Read More »

And Then Along Came Volkswagen

Blog, Reputation / By admin

In reporting on the latest Public Affairs Council Pulse Survey, Sarab Kochhar of the Institute for Public Relations noted, “Two-thirds of Americans have a favorable opinion of major companies but many aren’t sure they can trust them. According to the survey, only 10 percent say they have a lot of trust and confidence that businesses …

And Then Along Came Volkswagen Read More »

Reputation

Logica Research Announces ENGAGEMENTIQ ™ Results and Message Optimization Capabilities

Monday, Bloody Monday. The Story of Theranos.

And Then Along Came Volkswagen

Southwest Airlines: From Hot Pants to Newfound Nut Badges

DeAndre Jordan’s Bad PR

Reputation Musings: Hail Columbia

Reputation Musings: The Donald, Duck!

Reputation Musings: Daddy Starbucks

Reputation Musings, by John Gilfeather

Santa Claus: The Ultimate Consumer

Join the conversation!

Contact Logica Research