The impact of what we do on financial brands, technology companies, growing organizations, and beyond.
Logica Research’s news and research projects have been covered in some of the top publications in the world, and our partnerships and projects have far-reaching impact in a variety of industries.
Logica Research adds new Senior Research Director to team
Logica Research, a custom market research firm serving financial services, fintech, technology and growing organizations, has added Katy Wetherbee as a Senior Research Director. She brings a unique skill set to the Logica team particularly in custom research design, thought leadership market research, message testing and brand positioning.
Logica Research releases future of work and employment insights from latest study
Logica® Future of Money Study examines financial programs, benefits and advice employers can offer Gen Z, Millennials, Gen X and Boomers
The Future of Work
Our recent Logica® Future of Money Study shares what’s going on, by generation, in the world of work—and how employers can offer financial programs and advice that meets employee needs.
What Quiet Quitting means for the Future of Work
Employers clearly need to understand the employee mindset and motivations in today’s world. Using market research to not only accomplish a successful employee feedback loop to create a better work environment but also to understand what financial programs to implement or introduce to help add more value to the workplace is key.
What’s Going On With Gen Z and Money?
Recently, we released the latest wave of the Logica® Future of Money Study and it included a look at generational financial personas—including data on what’s happening with Gen Z. Some of the key findings were featured in an article for Advisorpedia: “What’s Going on with Gen Z and Money?”
Logica Value Proposition Research
Logica has worked with banks, wealth management companies, payment companies, growing tech companies, and other organizations to help them understand the right way to position their products and services in crowded markets.
TMRE 2022
The Market Research Event 2022 TMRE (The Market Research Event) is coming up in San Antonio this month, and our CEO & Founder Lilah Raynor is headed there to mix
Generational Financial Personas
Generational Financial Personas Generational trends form customer expectations of financial brands The forces that shape the different generations in America also shape the way Gen Z, Millennials, Gen X and
Market Sizing: The Right Steps for Financial Brands
For more than 25 years, Logica has been working with financial brands and technology companies to get the insights needed to evaluate how the language they use in their marketing resonates with target markets, customers and prospects.
