The Market Research Event 2022

TMRE (The Market Research Event) is coming up in San Antonio this month, and our CEO & Founder Lilah Raynor is headed there to mix and mingle with the hundreds of market research and consumer insights executives in attendance—and learn what’s the latest and greatest in MRX. TMRE works toward a common goal in our industry—advancing the insights practice, developing respected leaders and driving bottom line impact with insights.


The conference kicks off Monday morning, November 14, with a keynote from Stan Sthanunathan, formerly of Unilever, and Ben Hookway from Relative Insight. On the following days there are some other great keynotes like Dr. Poppy Crum from Dolby Labs; Emmitt Smith from NASCAR; Susan Cain from Bittersweet; and Stephen Gans from PepsiCo. 


What sessions are you going to check out at the show? Some we are especially looking forward to include Jeffrey Iles’ (First Horizon Bank) session on “Bridging the Market Research & CX Gap: Maximizing Potential for Future Growth” and Christopher Frank’s (American Express) session on “The Anatomy of a Successful Gen Z Brand”—especially since Gen Z is something we talk about quite a bit here at Logica in our Future of Money Study.


We are super excited to catch November 16th’s “Driving Investor Engagement with ESG from the Bottom-Up versus the Top-Down” with Morningstar’s Joe Agostinelli and Steven Berger where they’ll be talking about how “ESG is currently seen as a focal point in the investment industry and will become more and more prevalent, driven in part by the demand of individual investors.” And on the 16th, “The Secret Sauce to Surviving & Thriving in the New Economy” will be presented by Chris Wardlaw from MoneyGram International and Kerry Sette from Voya Financial.


Plus, getting out and about in San Antonio will be a treat with the River Walk, the Alamo and all the rich history of the area. Please reach out to Lilah if you’d like to meet up.


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