The impact of what we do on financial brands, technology companies, growing organizations, and beyond.

Generational Financial Personas Generational trends form customer expectations of financial brands The forces that shape the different generations in America also shape the way Gen Z, Millennials, Gen X and

For more than 25 years, Logica has been working with financial brands and technology companies to get the insights needed to evaluate how the language they use in their marketing resonates with target markets, customers and prospects.

Recently Logica’s Future of Money Study was highlighted in the business.com article by Julie Thompson, “Know Your Customers: How Different Generations Prefer To Pay.” Boomers, Generation X, Millennials and Generation Z all have different preferences for paying…

Logica Research, a custom market research firm serving financial services, fintech, technology and growing organizations, has added Brian Sheil as a Senior Research Manager. He brings skills in both consumer and B2B research—utilizing tactics like consumer journey mapping, concept testing, product testing and brand tracking.

For financial and fintech products and services, the product development approach may look like that in many other industries at first glance, but the details on how you implement the research will make all the difference. When you do the right market research you can gain insight on your product’s users, the competition and unmet needs, pain points, and jobs you are solving for.

Brand engagement is a crucial part of overall business success, and companies must strive for the creation of attachments with their customers through their products, services, marketing and overall brand perceptions.

Recently Logica’s CEO and founder Lilah Raynor had the privilege of sharing knowledge with the Investments & Wealth Institute (IWI). The Investments & Wealth Institute is a professional association, education provider, and standards body for financial advisors, investment consultants and wealth managers.

We were honored to be invited to the GreenBook podcast with Lenny Murphy. The topic was on “Is your sample representative? Exploring inclusivity.”