Logica Research adds new Senior Research Director to team

Experienced insights professional Katy Wetherbee joins Logica to support financial services, fintech and technology clients 

Logica Research, a custom market research firm serving financial services, fintech, technology and growing organizations, has added Katy Wetherbee as a Senior Research Director. She brings a unique skill set to the Logica team particularly in custom research design, thought leadership market research, message testing and brand positioning. 

“Katy’s experience working with some of the biggest financial brands in the world—and her passion for strategic and actionable insights—will be key in providing the best services and solutions to our clients,” said Lilah Raynor, CEO & Founder at Logica Research. “As market researchers in both the consumer and the B2B financial space, we are driven by curiosity… and Katy brings a deep sense of curiosity about human behavior to our team.”

Katy Wetherbee, Senior Research Director

Wetherbee joins Logica as a seasoned researcher with a passion for understanding human behavior. With more than 15 years of market research experience, she thrives on connecting brands to their audiences through the right insights. Her expertise in developing and executing data-driven studies to inform strategic decisions will help deepen Logica’s client partnerships. Previously, Wetherbee led the research team at Latitude+Lumiere where she spearheaded growth for new clients and strengthened client relationships. Her portfolio of accounts has included financial brands such as Capital One, JP Morgan & Chase and Fidelity Investments. www.linkedin.com/in/katy-wetherbee-4700929