Logica Research thinking, partnerships and research

The impact of what we do on financial brands, technology companies, growing organizations, and beyond.

Logica Research’s news and research projects have been covered in some of the top publications in the world, and our partnerships and projects have far-reaching impact in a variety of industries.

News 1

Zillennials: Technology, Social Media, Culture and Money

The term “Zillennials” is a newer generational label that is showing up recently. Zillennial refers to a demographic cohort that includes individuals born roughly on the cusp between the late 1990s and the early 2010s. The term “Zillennials” is a blend of “Millennials” and “Generation Z,” reflecting the overlapping characteristics and experiences of these two generations. To help us understand Zillennials, we are hosting a webinar this month focusing on aspects of this group.

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News 2

Logica Research at FinovateSpring 2023

The global fintech landscape is a place of rapid evolution, and emerging trends are constantly reshaping the way consumers interact with financial services. We follow these trends closely in our ongoing Logica® Future of Money Report, and will be also digging into what’s new at FinovateSpring in San Francisco this May.

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News 3

The Financial Profile of Generation X

Gen X is the smallest generation behind Boomers, Millennials and Gen Z, causing them to be overlooked or portrayed as the forgotten generation. However, the financial industry should take a close look at Gen Xers as they are at a pivotal point in their financial lives.

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Gen X And Money

Logica Research Writes about Gen X for The Financial Brand

In a recent article published by The Financial Brand, “Don’t You Forget About Us: Gen X and the Future of Money,” our CEO Lilah Raynor shares insights regarding the money habits of Gen Xers from our Logica® Future of Money Study. The article highlights how Gen Xers approach money management.

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Logica - Welcome to our team

Logica Research adds new Senior Research Director to team

Logica Research, a custom market research firm serving financial services, fintech, technology and growing organizations, has added Katy Wetherbee as a Senior Research Director. She brings a unique skill set to the Logica team particularly in custom research design, thought leadership market research, message testing and brand positioning.

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