The impact of what we do on financial brands, technology companies, growing organizations, and beyond.

The term “Zillennials” is a newer generational label that is showing up recently. Zillennial refers to a demographic cohort that includes individuals born roughly on the cusp between the late 1990s and the early 2010s. The term “Zillennials” is a blend of “Millennials” and “Generation Z,” reflecting the overlapping characteristics and experiences of these two generations. To help us understand Zillennials, we are hosting a webinar this month focusing on aspects of this group.

The global fintech landscape is a place of rapid evolution, and emerging trends are constantly reshaping the way consumers interact with financial services. We follow these trends closely in our ongoing Logica® Future of Money Report, and will be also digging into what’s new at FinovateSpring in San Francisco this May.

Gen X is the smallest generation behind Boomers, Millennials and Gen Z, causing them to be overlooked or portrayed as the forgotten generation. However, the financial industry should take a close look at Gen Xers as they are at a pivotal point in their financial lives.

In a recent article published by The Financial Brand, “Don’t You Forget About Us: Gen X and the Future of Money,” our CEO Lilah Raynor shares insights regarding the money habits of Gen Xers from our Logica® Future of Money Study. The article highlights how Gen Xers approach money management.