The impact of what we do on financial brands, technology companies, growing organizations, and beyond.
Logica Research’s news and research projects have been covered in some of the top publications in the world, and our partnerships and projects have far-reaching impact in a variety of industries.
Leveraging Logica’s Product Positioning Research for Competitive Advantage
and data to develop a successful strategy tailored to resonate with your target audience and address their needs effectively.
We Write for The Financial Brand on Debt
Recently, The Financial Brand published our article “The Top 5 Impacts of Debt and What Financial Institutions Should Do About It,” by Logica CEO & Founder Lilah Raynor.
We Write for Advisor Magazine on Money Management
Our CEO and Founder, Lilah Raynor, recently contributed to Advisor Magazine in her article “Decoding Generational Money Management.”
Advisors, Trust, and Gen Z Money Choices
Recently, our CEO & Founder Lilah Raynor, shared some key insights from Logica’s most recent Future of Money Study with Advisorpedia.
Concept Testing for Financial Products and Services
Logica guides clients through a step-by-step approach to conduct effective purchase journey research. The insights gained enable the right strategic approach to optimizing the purchase journey.
What’s in a Name? Product Naming Research with Logica
Effective and strategic product naming is a key component within the broader framework of a brand, product or service’s go-to-market (GTM) strategy. How you approach the naming research process, the alignment of internal and external elements, and the right research design can make all the difference.
Decoding the Purchase Journey Through Effective Market Research
Understanding the path that buyers navigate on their journey to decision-making is crucial for the success of any product or service. Designing and implementing the right market research study can uncover understanding of this journey and help you obtain the actionable insights that can shape your business strategies surrounding the purchase journey of your customers.
Economic Uncertainty is Reshaping Americans’ Money Management Attitudes: New Report
The latest Logica® Future of Money Study explores money management trends, with a focus on how Gen Z navigates their finances.
Logica and Commonwealth Partner on Financial Security Study
The report, “Feeling the Heat: Climate Change’s Impact on Worker Financial Security,” was released this month, the result of a market research partnership between Commonwealth and Logica. This study looked deeply at how the extreme or unusual weather events associated with climate change are taking a toll on the financial well-being of American workers, especially those in low to moderate income brackets.
