The impact of what we do on financial brands, technology companies, growing organizations, and beyond.
Logica Research’s news and research projects have been covered in some of the top publications in the world, and our partnerships and projects have far-reaching impact in a variety of industries.
Study Presentation: How to Ask Demographic Questions on Race and Ethnicity
Our recent Logica® Future of Money Study showed unique payment trends for Gen Z as this generation comes into their buying power. We took a close look at their cash usage, peer-to-peer payments (P2P) and Buy Now Pay Later (BNPL) preferences for The Financial Brand.
Logica Research Writes About Gen Z for The Financial Brand
Our recent Logica® Future of Money Study showed unique payment trends for Gen Z as this generation comes into their buying power. We took a close look at their cash usage, peer-to-peer payments (P2P) and Buy Now Pay Later (BNPL) preferences for The Financial Brand.
Thought Leadership Research: What and Why
Thought Leadership Research: What and Why Why is Thought Leadership Research Important? Part of reaching the right target audiences is demonstrating brand authority in a crowded space—using key data points
Logica’s Brand Equity Research Approach
Using unique market research approaches and a deep understanding of your brand within the financial services space, Logica Research gains insights from your customers and prospects that inform brand positioning, image, identity, awareness and brand health.
Logica Research grows and promotes senior research staff
Logica Research grows and promotes senior research staff Insights professionals bring decades of experience designing, executing and managing custom market research projects in the financial services industry San Francisco—February 3,
Logica’s Look Forward at 2022
Logica’s Look Forward at 2022 A Year for Optimism and Accelerated Adoption of Financial Wellness Products and Services With full recognition that 2022 is off to a potentially cautious start
Consumer finance and Workforce Continue to Transform
New findings from Logica Research show employees want money management help – more so for Millennials Latest wave of the Logica Future of Money Study indicates consumer finance and the
A Year Full of Gratitude
A Year Full of Gratitude We have so many reasons to be thankful. We thank all of you—our clients, peers and colleagues—for working with us through these times. And we
Inside the Researcher Mindset: A New Study
Inside the Researcher Mindset: A New Study Logica Research recently partnered with InnovateMR, Women in Research, G3 Translate and Nuance to study how the shifts of the last year and