The impact of what we do on financial brands, technology companies, growing organizations, and beyond.
Logica Research’s news and research projects have been covered in some of the top publications in the world, and our partnerships and projects have far-reaching impact in a variety of industries.
Logica on the Investments & Wealth Institute Exceptional Advisor Podcast
Recently Logica’s CEO and founder Lilah Raynor had the privilege of sharing knowledge with the Investments & Wealth Institute (IWI). The Investments & Wealth Institute is a professional association, education provider, and standards body for financial advisors, investment consultants and wealth managers.
GreenBook Podcast: Is your sample representative?
We were honored to be invited to the GreenBook podcast with Lenny Murphy. The topic was on “Is your sample representative? Exploring inclusivity.”
Fast Company writes about the Logica Future of Money Study
Our recent Logica® Future of Money Study delves into the financial profiles of baby boomers, Gen X, millennials and Gen Z – and Fast Company writes about what we found.
The Role of Financial Wellness in Employee Retention
Our recent Logica® Future of Money Study showed unique payment trends for Gen Z as this generation comes into their buying power. We took a close look at their cash usage, peer-to-peer payments (P2P) and Buy Now Pay Later (BNPL) preferences for The Financial Brand.
Reaching Gen Z: What We Know
Our recent Logica® Future of Money Study showed unique payment trends for Gen Z as this generation comes into their buying power. We took a close look at their cash usage, peer-to-peer payments (P2P) and Buy Now Pay Later (BNPL) preferences for The Financial Brand.
Study Presentation: How to Ask Demographic Questions on Race and Ethnicity
Our recent Logica® Future of Money Study showed unique payment trends for Gen Z as this generation comes into their buying power. We took a close look at their cash usage, peer-to-peer payments (P2P) and Buy Now Pay Later (BNPL) preferences for The Financial Brand.
Logica Research Writes About Gen Z for The Financial Brand
Our recent Logica® Future of Money Study showed unique payment trends for Gen Z as this generation comes into their buying power. We took a close look at their cash usage, peer-to-peer payments (P2P) and Buy Now Pay Later (BNPL) preferences for The Financial Brand.
Thought Leadership Research: What and Why
Thought Leadership Research: What and Why Why is Thought Leadership Research Important? Part of reaching the right target audiences is demonstrating brand authority in a crowded space—using key data points
Logica’s Brand Equity Research Approach
Using unique market research approaches and a deep understanding of your brand within the financial services space, Logica Research gains insights from your customers and prospects that inform brand positioning, image, identity, awareness and brand health.