Logica Research thinking, partnerships and research

The impact of what we do on financial brands, technology companies, growing organizations, and beyond.

Logica Research’s news and research projects have been covered in some of the top publications in the world, and our partnerships and projects have far-reaching impact in a variety of industries.

The Role of Financial Wellness in Employee Retention

Our recent Logica® Future of Money Study showed unique payment trends for Gen Z as this generation comes into their buying power. We took a close look at their cash usage, peer-to-peer payments (P2P) and Buy Now Pay Later (BNPL) preferences for The Financial Brand.

Read More »

Reaching Gen Z: What We Know

Our recent Logica® Future of Money Study showed unique payment trends for Gen Z as this generation comes into their buying power. We took a close look at their cash usage, peer-to-peer payments (P2P) and Buy Now Pay Later (BNPL) preferences for The Financial Brand.

Read More »
Logica Brand Equity Research

Logica’s Brand Equity Research Approach

Using unique market research approaches and a deep understanding of your brand within the financial services space, Logica Research gains insights from your customers and prospects that inform brand positioning, image, identity, awareness and brand health.

Read More »

Join the conversation!

Sign up for our thought leadership and insights on research.

Contact Logica Research

Let’s get started on getting the insights you need to grow your brand.