The impact of what we do on financial brands, technology companies, growing organizations, and beyond.
Logica Research’s news and research projects have been covered in some of the top publications in the world, and our partnerships and projects have far-reaching impact in a variety of industries.
The Future of Work
Our recent Logica® Future of Money Study shares what’s going on, by generation, in the world of work—and how employers can offer financial programs and advice that meets employee needs.
What Quiet Quitting means for the Future of Work
Employers clearly need to understand the employee mindset and motivations in today’s world. Using market research to not only accomplish a successful employee feedback loop to create a better work environment but also to understand what financial programs to implement or introduce to help add more value to the workplace is key.
What’s Going On With Gen Z and Money?
Recently, we released the latest wave of the Logica® Future of Money Study and it included a look at generational financial personas—including data on what’s happening with Gen Z. Some of the key findings were featured in an article for Advisorpedia: “What’s Going on with Gen Z and Money?”
Logica Value Proposition Research
Logica has worked with banks, wealth management companies, payment companies, growing tech companies, and other organizations to help them understand the right way to position their products and services in crowded markets.
TMRE 2022
The Market Research Event 2022 TMRE (The Market Research Event) is coming up in San Antonio this month, and our CEO & Founder Lilah Raynor is headed there to mix
Generational Financial Personas
Generational Financial Personas Generational trends form customer expectations of financial brands The forces that shape the different generations in America also shape the way Gen Z, Millennials, Gen X and
Market Sizing: The Right Steps for Financial Brands
For more than 25 years, Logica has been working with financial brands and technology companies to get the insights needed to evaluate how the language they use in their marketing resonates with target markets, customers and prospects.
Getting it Right: Message Testing Research for Financial Brands
For more than 25 years, Logica has been working with financial brands and technology companies to get the insights needed to evaluate how the language they use in their marketing resonates with target markets, customers and prospects.
Payment Preferences for Boomers, Generation X, Millennials and Generation Z
Recently Logica’s Future of Money Study was highlighted in the business.com article by Julie Thompson, “Know Your Customers: How Different Generations Prefer To Pay.” Boomers, Generation X, Millennials and Generation Z all have different preferences for paying…