The impact of what we do on financial brands, technology companies, growing organizations, and beyond.
Logica Research’s news and research projects have been covered in some of the top publications in the world, and our partnerships and projects have far-reaching impact in a variety of industries.
The global fintech landscape is a place of rapid evolution, and emerging trends are constantly reshaping the way consumers interact with financial services. We follow these trends closely in our ongoing Logica® Future of Money Report, and will be also digging into what’s new at FinovateSpring in San Francisco this May.
Getting to know Logica Research’s new Research Manager, Maribel Castañeda.
Gen X is the smallest generation behind Boomers, Millennials and Gen Z, causing them to be overlooked or portrayed as the forgotten generation. However, the financial industry should take a close look at Gen Xers as they are at a pivotal point in their financial lives.
Getting to know Logica Research’s new Senior Research Manager, Brian Sheil.
In a recent article published by The Financial Brand, “Don’t You Forget About Us: Gen X and the Future of Money,” our CEO Lilah Raynor shares insights regarding the money habits of Gen Xers from our Logica® Future of Money Study. The article highlights how Gen Xers approach money management.
Getting to know Logica Research’s new Senior Research Director, Katy Wetherbee.
Logica Research, a custom market research firm serving financial services, fintech, technology and growing organizations, has added Katy Wetherbee as a Senior Research Director. She brings a unique skill set to the Logica team particularly in custom research design, thought leadership market research, message testing and brand positioning.
Logica® Future of Money Study examines financial programs, benefits and advice employers can offer Gen Z, Millennials, Gen X and Boomers