The impact of what we do on financial brands, technology companies, growing organizations, and beyond.

Recently we wrote about findings from the Logica® Future of Money Study for HR Magazine. In the article “Empowering Women in the Workplace through Financial Guidance,” we explore how employers can enhance women’s long-term security and overall well-being.

A recent article in The Economist, “Generation Z is unprecedentedly rich,” looks at Gen Z’s growing economic power and how they are quickly becoming a dominant force in the workforce and society.

Conjoint Analysis, which includes Discrete Choice, is used to understand what customers value, what features they want, price points, and other product and service aspects that can impact market success.

People report that their primary source for financial advice is still professional advisors, as well as family and friends—but there is an emerging use of AI for some areas of financial guidance.

Logica has been working with financial brands and technology companies on message testing, helping them get the insights needed to evaluate how the language they use in their marketing resonates with target markets, customers and prospects.

Our recent Logica Future of Money Study found that approximately 63% of Americans are grappling with personal debt, while also revealing that Generation Z, despite their resourcefulness in money management and savings mindset, is experiencing debt primarily from college loans.

and data to develop a successful strategy tailored to resonate with your target audience and address their needs effectively.

Recently, The Financial Brand published our article “The Top 5 Impacts of Debt and What Financial Institutions Should Do About It,” by Logica CEO & Founder Lilah Raynor.