Logica on the Investments & Wealth Institute Exceptional Advisor Podcast

Recently Logica’s CEO and founder Lilah Raynor had the privilege of sharing knowledge with the Investments & Wealth Institute (IWI).  The Investments & Wealth Institute is a professional association, education provider, and standards body for financial advisors, investment consultants and wealth managers. The IWI Exceptional Advisor podcast series provides financial professionals with “the latest information on how advisors can better serve their clients, differentiate themselves from the competition, and improve their ability to communicate the competencies that make them exceptional.” 

Generational Financial Personas Discussed

On the recent Exceptional Advisor podcast Lilah got a chance to share about the latest Logica Future of Money Study. During her interview, listeners got to learn about the generational financial personas uncovered in the ongoing research, hearing about different data on the way Gen Z, Millennials, Gen X, and Boomers make, spend and manage money. Since 2017, Logica Research has been conducting the Future of Money Study to uncover money mindset trends among these generations, providing a road map for financial brands to develop products and services that will meet market needs. 

American Financial Lives During COVID-19

The interview also talks about the changes in American financial lives due to COVID-19. During the pandemic, the ongoing study looked closely at the way people’s employment and income were affected by the disruption. Other changes tracked included an increase in investing, and how people started looking for more help and advice from employers and financial institutions. Generationally, our most recent wave showed that Millennials are the most likely to be seeking advice on the financial front. Across all generations, the study finds that stocks and cryptocurrency investments are on the rise. 

Digging into Cryptocurrency Trends

As can be seen in our latest Logica Future of Money Study highlights, younger generations are highly engaged in cryptocurrency. Even with current disruptions in the market, our study shows that investors are going to continue to have rising interest and involvement in crypto, and financial advisors will need to continue to be able to support this brand of the investment portfolio.

Find Out More

Some of the details Lilah covers can be found in our latest Logica Future of Money Study highlights. And for deeper understanding, with actionable advice based on the results of Logica’s research, you can access the Insights Kit.

Here the interview on the IWI podcast: