Logica Research provides the solutions and expertise to get the actionable insights your growing organization needs.

Developing a successful go-to-market (GTM) strategy for a new product or service involves a comprehensive examination of various elements in the launch space. By employing the right market research techniques every step of the way, companies can gain a holistic understanding of the competitive landscape, target market sizing and consumer profiling.

Logica’s deep understanding of the financial services landscape means we can take our research insights for clients to the next level. And, our experience in financial services and fintech product research means a more successful project for you–freeing up your time to focus on your job and providing you the insights and action items to move your product forward. We will immerse ourselves in your product and customers. In the B2B space, it’s particularly important that you reach the right people in your research and ask the right questions. We do that. Logica’s financial industry experience helps you build an approach that works. Here we examine a product development case study in B2B payments.

Branding research for financial brands, category challengers, disruptors and organizations that are part of the financial ecosystem is unique. Logica Research takes a consultative and custom approach to brand equity research in these spaces. We work with you to uncover the key brand health and brand engagement insights you need to track performance, better reach customers, and gain a competitive advantage in the marketplace. Let’s examine a brand engagement case study to understand how to make your research actionable.

Gathering data to support company thought leadership and public relations efforts is key—it can enhance brand image, offer validity to outreach efforts, demonstrate authority, and help widen applicability with target audiences. Logica Research has worked in this space not only through their own Logica Future of Money Study, but also to support the thought leadership efforts of financial brands, technology companies, and other growing organizations.

Custom B2B purchase journey research can help financial brands, technology companies and growing organizations develop the best pathways for customers to engage with their products and services. And the way B2B customers in these industries move through the journey is distinctive, and having an experienced partner like Logica® to guide the structure and design of your purchase journey research projects is key. We partner with companies who need to use purchase journey market research to understand their buyers, identify any knowledge gaps, and come up with an actionable plan to improve the journey.