How Logica® helped a B2B payments provider determine the optimal GTM strategy

Developing a successful go-to-market (GTM) strategy for a new product or service involves a comprehensive examination of various elements in the launch space. By employing the right market research techniques every step of the way, companies can gain a holistic understanding of the competitive landscape, target market sizing and consumer profiling. 

These GTM insights are crucial for shaping outreach strategies that position the product or service for success. Logica partners with clients throughout the entire GTM research process. By leveraging Logica’s research resources, businesses can gain valuable tools to navigate the complexities of bringing their offerings to market and achieve their strategic objectives.

Case Study: Go-To-Market Strategy for Payment Provider

Recently, a B2B payments provider wanted to differentiate itself in the market and identify the best go to market strategy for a new expanded and combined product offering. The success of the product launch hinged on determining true customer needs, optimizing the product’s positioning in the marketplace and strategically identifying the most effective channels to engage different target customer segments.

Go-To-Market (GTM) Research Solution

To gain the right GTM insights for the payments provider, Logica® conducted multiple qualitative and quantitative research studies. Logica’s research employed stimulus materials and analytical tools to identify customer needs, pain points and key messages. Subgroup analysis helped to identify which segments to initially target on launch and understand different priorities among market segments, with the collected data playing a pivotal role in shaping the go-to-market strategy for the new product.

GTM Impact on the Payment Product Launch

The results were analyzed and synthesized into a visual report that helped align stakeholders, identify optimal messages and inform an impactful go to market strategy. The payment product was effectively introduced and strategically positioned in the market, resulting in the successful adoption of the new offering among the target audiences.

Go-To-Market Research for Your Next Product Launch

GTM research has a huge impact on your product’s success in market. Logica’s partnership can guide you through all the steps of go-to-market research. You’ll gain the insights you need to succeed in the face of all the complexities of bringing product and services to market—and have the insights you need to achieve your strategic goals.