How Logica® helped a major fintech company increase donations to charitable organizations

Gathering data to support company thought leadership and public relations efforts is key—it can enhance brand image, offer validity to outreach efforts, demonstrate authority, and help widen applicability with target audiences. Logica Research has worked in this space not only through their own Logica Future of Money Study, but also to support the thought leadership efforts of financial brands, technology companies, and other growing organizations. 

For successful thought leadership and PR research, companies need a research partner that will ask the right questions to get headlines, garner media attention, highlight strengths and support brands. In this case study, Logica® gathered the right insights to support a fintech company in showing charitable organizations how digital payments could support their fundraising efforts.

Case Study: Thought Leadership Opportunity

Logica worked with a major fintech company on thought leadership to support outreach to charitable organizations. For charities, keeping their path to donation as smooth and straightforward as possible is vital to maximizing income. The fintech firm needed data to back up thought leadership content showing charitable organizations that digital donations could actually improve donor engagement—and that digital donations are on the rise. 

Thought Leadership Solution

To support the fintech firm’s outreach to charitable organizations, Logica® created a robust global study that explored the behaviors and attitudes of more than 4,000 consumers who had made monetary donations in the past. The insights gathered highlighted the impact of various payment options and provided proprietary, research-based content the company could use in marketing materials, thought leadership and public relations.

Thought Leadership Impact

Using the insights gathered from the study, the fintech company was able to demonstrate exactly what motivated people to use its brand in the donor payment space. Results from the study were used in sales enablement activity, infographics, and on the brand’s website, resulting in increased awareness and usage of its payment product across the charitable organization sector.

Thought Leadership and PR Market Research Done Right

Logica has the expertise needed to gather the right insights to bolster your brand’s thought leadership and public relations efforts. Reach out to us about how to build a successful thought leadership research program. 

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