Women Business Owners and Entrepreneurs Do Not Have Equal Access to Capital

Visa Unveils Practical Business Skills

Visa recently unveiled a financial literacy program designed to help small businesses develop business and personal skills to fuel resilience and growth.

BusinessWire features findings from Logica and Visa’s research study in the article “As She’s Next, Empowered by Visa Arrives in Washington, D.C., Women in the Capital Face Funding Challenges and Focus on Diversity.” The study was also covered in Yahoo! Finance.

Diversity and Women Small Business Owners

New Visa research highlights a focus on diversity and growing the bottom line among women small business owners in Washington, D.C.

She’s Next, Empowered by Visa, arrives in Washington, D.C. is part of a Visa commissioned a research study that analyzed and surveyed female small business owners to better understand their attitudes, experiences and pain points.

In conjunction with the event, Visa today shared new insights on the challenges facing Washington, D.C. women business owners and launched Practical Business Skills, Visa’s first-ever one-stop educational portal for small business owners. “Running a business requires a lot of work, investment and dedication,” said Suzan Kereere, global head of merchant sales and acquiring, Visa. “As we scale She’s Next across the globe, we are learning more from women small business owners about innovative ways we can empower them through our network.”


Female Entrepreneurs

The rate of new women entrepreneurs has increased by 15.4 percent in the last three years1, yet women still face more challenges than male entrepreneurs, including getting equal access to capital and connecting with a network of other entrepreneurs for support. She’s Next, Empowered by Visa connects like-minded women small business owners with industry experts for education, inspiration and networking opportunities that help deliver immediate impact for their business. Visa launched the program in January 2019, to help tackle specific challenges women small business owners face.

Learn more about partnering with Logica on your next financial services research study.

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