Future of Money: Insights for products and services that deepen brand engagement
Future of Money: market research on the future of money consumer mindset
What Quiet Quitting means for the Future of Work
Employers clearly need to understand the employee mindset and motivations in today’s world. Using market research to not only accomplish a successful employee feedback loop to create a better work environment but also to understand what financial programs to implement or introduce to help add more value to the workplace is key.
What’s Going On With Gen Z and Money?
Recently, we released the latest wave of the Logica® Future of Money Study and it included a look at generational financial personas—including data on what’s happening with Gen Z. Some of the key findings were featured in an article for Advisorpedia: “What’s Going on with Gen Z and Money?”
What in the World is Going on with Crypto?
Our latest Logica® Future of Money Study includes a special highlight report on the very dynamic cryptocurrency market. To better understand what the future might hold, we have been examining trends and insights regarding Americans’ Crypto usage, awareness and investment barriers.
Generational Financial Personas from the Latest Logica Future of Money Study
Our new Future of Money Study is here, and we put together a special highlight report for you that includes generational financial data—looking at the way Gen Z, Millennials, Gen X and Boomers make, save, spend and manage their money.
Cryptocurrency trends, generational financial profiles, and new data on payments uncovered in Logica report
The latest Logica® Future of Money Study includes highlights on how people work, save, spend and invest, including insights on Gen Z, Millennials, Gen X and Boomers.
Logica Research releases special Cryptocurrency report from ongoing research
Crypto brand awareness, trend data on generational ownership, and future crypto intentions uncovered in the Logica Future of Money Cryptocurrency special report.
Fast Company writes about the Logica Future of Money Study
Our recent Logica® Future of Money Study delves into the financial profiles of baby boomers, Gen X, millennials and Gen Z – and Fast Company writes about what we found.
Logica Future of Money uncovers generational financial personas, Cryptocurrency insights
According to the new Future of Money Study from Logica Research, each American generation has unique and changing financial habits and needs. Additionally, awareness and ownership of Cryptocurrency is growing, according to a special report within the study.
The Role of Financial Wellness in Employee Retention
Our recent Logica® Future of Money Study showed unique payment trends for Gen Z as this generation comes into their buying power. We took a close look at their cash usage, peer-to-peer payments (P2P) and Buy Now Pay Later (BNPL) preferences for The Financial Brand.
