Future of Money: Insights for products and services that deepen brand engagement

Our latest Logica® Future of Money Study includes a special highlight report on the very dynamic cryptocurrency market. To better understand what the future might hold, we have been examining trends and insights regarding Americans’ Crypto usage, awareness and investment barriers.

Our new Future of Money Study is here, and we put together a special highlight report for you that includes generational financial data—looking at the way Gen Z, Millennials, Gen X and Boomers make, save, spend and manage their money.

The latest Logica® Future of Money Study includes highlights on how people work, save, spend and invest, including insights on Gen Z, Millennials, Gen X and Boomers.

Loaded with in-depth insights and trend analysis, the Insights Kit focuses on the key factors driving financial decision making today – providing your business with the knowledge to shape strategy and develop meaningful financial products and experiences that anticipate customer needs.

Crypto brand awareness, trend data on generational ownership, and future crypto intentions uncovered in the Logica Future of Money Cryptocurrency special report. 

According to the new Future of Money Study from Logica Research, each American generation has unique and changing financial habits and needs. Additionally, awareness and ownership of Cryptocurrency is growing, according to a special report within the study.

Americans continue to be bullish on cryptocurrency—with one in seven Americans currently owning crypto, and nearly half reporting they are likely to own crypto in the near future— according to our most recent Logica® Future of Money Study.