Future of Money: Insights for products and services that deepen brand engagement
Future of Money: market research on the future of money consumer mindset
Cryptocurrency trends, generational financial profiles, and new data on payments uncovered in Logica report
The latest Logica® Future of Money Study includes highlights on how people work, save, spend and invest, including insights on Gen Z, Millennials, Gen X and Boomers.
Loaded with in-depth insights and trend analysis, the Insights Kit focuses on the key factors driving financial decision making today – providing your business with the knowledge to shape strategy and develop meaningful financial products and experiences that anticipate customer needs.
Crypto brand awareness, trend data on generational ownership, and future crypto intentions uncovered in the Logica Future of Money Cryptocurrency special report.
Our recent Logica® Future of Money Study delves into the financial profiles of baby boomers, Gen X, millennials and Gen Z – and Fast Company writes about what we found.
According to the new Future of Money Study from Logica Research, each American generation has unique and changing financial habits and needs. Additionally, awareness and ownership of Cryptocurrency is growing, according to a special report within the study.
Our recent Logica® Future of Money Study showed unique payment trends for Gen Z as this generation comes into their buying power. We took a close look at their cash usage, peer-to-peer payments (P2P) and Buy Now Pay Later (BNPL) preferences for The Financial Brand.
Americans continue to be bullish on cryptocurrency—with one in seven Americans currently owning crypto, and nearly half reporting they are likely to own crypto in the near future— according to our most recent Logica® Future of Money Study.
More than ever, people are looking for innovative solutions for how they manage cash flow and expenses. In the latest wave of our Logica® Future of Money Study, we found Americans are looking to Buy Now Pay Later (BNPL) as one solution.