Future of Money: Insights for products and services that deepen brand engagement
Future of Money: market research on the future of money consumer mindset

Gen Z is Buying: See How They Pay
Gen Z is Buying: See How They Pay There’s no doubt that Gen Z is moving strongly ahead with their spending power and, as this generation comes into their own,

The New Logica® Future of Money Study is Here!
The New Logica® Future of Money Study is Here! Americans continue to rapidly adopt new financial behaviors Our latest Future of Money Study was released today, and we found that

The New B2B Purchase Journey
How COVID-19 Has Shifted Business-to-Business Buying Behaviors More than a year of living and working during a pandemic has impacted more than just our personal lives and consumer behaviors, it

The role of employers in employee financial health
The Role of Employers in Employee Financial Health There is no doubt that the pandemic has had a tremendous impact on how we work. Our Logica® Future of Money Study found that

COVID-19 has accelerated adoption of new money behaviors
Newly released Logica® Future of Money Study finds that COVID-19 has accelerated adoption of new money behaviors Gen Z and Millennials lead the way in behavioral changes, specifically when it

What is the Future of Employment during COVID-19?
The State of the American Worker: What is the Future of Employment during COVID-19? There is no doubt that Americans are experiencing uncertainty over their employment futures, their career paths,

Gen Z and Money Management
Gen Z and Money Management Will the Youngest Generation of Adults Drive FinTech? Findings released in the most recent Logica Future of Money Study show that Gen Z is pioneering work

Americans are embracing financial technology
In the Spring 2018 wave of the Logica Research Future of Money study, Americans told us that they want technology to make their lives simpler and easier.

Future of Money: Technology Impacts How We Make, Spend, Save and Invest Money
At Logica Research we’re passionate about how technology will impact people’s financial lives. We designed the Logica Research Future of Money Study to gain insights to help companies improve people’s