New Future of Money eBook Released Today!
Filled with the latest data from Logica’s ongoing Future of Money Study, this eBook is full of insights into the current pandemic’s impact on consumers’ financial lives. The current health crisis is drastically changing in the way consumers work, make and spend money, save, invest and retire. And these “new” consumers are looking for a new kind of engagement and communication from brands.
The study results in the eBook illustrate the need for brands, fintech and financial institutions to accelerate the development of digital solutions, customer-first products, and empathic communication.
Key findings include:
- Fifty-one percent of Americans report that their banking behavior has changed since the new coronavirus with 25% using their mobile banking app more.
- Almost one in five Americans are using peer-to-peer payments more now than before COVID-19, with Gen Z and Millennials leading the way.
- Future planning has been impacted with 26% of working Americans planning to postpone retirement with 40% unsure as to whether they will retire at the same time they planned to before March 15th.
Learn more about the money mindset of today’s consumer in the time of COVID-19 by downloading the eBook.