{"id":5790,"date":"2022-03-14T16:53:35","date_gmt":"2022-03-14T16:53:35","guid":{"rendered":"https:\/\/logicaresearch.com\/?p=5790"},"modified":"2022-09-28T00:52:54","modified_gmt":"2022-09-28T00:52:54","slug":"thought-leadership-research-what-and-why","status":"publish","type":"post","link":"https:\/\/logicaresearch.com\/thought-leadership-research-what-and-why\/","title":{"rendered":"Thought Leadership Research: What and Why"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5790\" class=\"elementor elementor-5790\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cbac7e4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cbac7e4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5ecd309\" data-id=\"5ecd309\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-48d82c1 elementor-widget elementor-widget-spacer\" data-id=\"48d82c1\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5448cc elementor-widget elementor-widget-heading\" data-id=\"f5448cc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Thought Leadership Research: What and Why<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-546c6ff elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"546c6ff\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2f9d5f1\" data-id=\"2f9d5f1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-46e0887 elementor-widget elementor-widget-text-editor\" data-id=\"46e0887\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><b>Why is Thought Leadership Research Important?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Part of reaching the right target audiences is demonstrating brand authority in a crowded space\u2014using key data points and insights to support press coverage and demonstrate deep knowledge. This type of proprietary custom research that supports your brand and marketing content is important in many vertical markets. Logica Research has deep experience in supporting financial brands, technology companies and growing organizations with&nbsp;<\/span><a href=\"https:\/\/logicaresearch.com\/pr-thought-leadership-research\/\"><span style=\"font-weight: 400;\">thought leadership research<\/span><\/a><span style=\"font-weight: 400;\">\u2014a key component of the marketing strategy mix. <\/span><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><br><\/span><\/p>\n<p><\/p>\n<p><b>What is Thought Leadership Research?<\/b><span style=\"font-weight: 400;\"><br><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Marketing expert Michael Brenner defines <\/span><a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/what-is-thought-leadership-and-when-you-should-use-it\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">thought leadership<\/span><\/a><span style=\"font-weight: 400;\"> as a \u201ctype of content marketing where you\u2026 consistently answer the biggest questions on the minds of your target audience on a particular topic.\u201d When you use research to support your answers to these big questions, you gain validity with your audience. Gathering data to support your company\u2019s thought leadership is key\u2014it not only can support your opinions, but it might also shed light on areas for which you had limited information, areas that can help bolster your viewpoints or widen your applicability.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><br><\/span><\/p>\n<p><\/p>\n<p><b>How Do Financial Brands Use Thought Leadership Research?<\/b><b><br><\/b><span style=\"font-weight: 400;\">Backing your marketing content of all kinds with consumer and B2B research is important, and working with a partner who deeply understands the financial world landscape is key. Insights from thought leadership marketing research can be applied in many different areas of the marketing mix.<\/span><\/p>\n<p><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Public Relations<\/b><span style=\"font-weight: 400;\"> &#8211; when news released by your company is supported with key data and insights, it gets more coverage and is viewed with more confidence in the marketplace.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Thought Leadership<\/b> <b>Pieces<\/b><span style=\"font-weight: 400;\"> &#8211; insights and data collected can bolster company content no matter how it is presented, whether as a white paper, on your website, through speaking engagements and industry events, or in social content.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Marketing Content<\/b><span style=\"font-weight: 400;\"> &#8211; your own custom marketing research study can be used to support your marketing content in articles, blog posts, white papers, and social posts.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Sales Enablement<\/b><span style=\"font-weight: 400;\"> &#8211; research results can be used in sales materials used by sales teams to support claims.<\/span><\/li>\n<\/ul>\n<p><b>Tips for Developing Great Thought Leadership Research<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Logica\u00ae has been conducting thought leadership for more than 15 years for major brands like Bloomberg, Charles Schwab, PayPal and Visa. Generally, thought leadership research for financial brands and fintech is conducted with online surveys.&nbsp; Here are a few key tips to help make your thought leadership be successful.<\/span><\/p>\n<p><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>FOCUS on the key insights you want to communicate to your audience<\/b><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">Although this may seem obvious, it\u2019s critical to keep your focus on the insights you want to be able to communicate with the results of the study. Logica Research has developed and honed a brainstorming process that keeps our clients focused on the outcome they want to achieve\u2013whether it\u2019s ideal headlines, talking points or discovering new insights.&nbsp; Our process leads to results that garner mass media attention, drive leads and help with conversion.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>ASK great questions<\/b><span style=\"font-weight: 400;\"> &#8211; Great questions lead to great answers\u2026and great content.&nbsp; Make sure you work with a team that can bring expertise to the question development to ensure you are getting new and interesting insights.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>GATHER an interesting or unique sample<\/b><span style=\"font-weight: 400;\"> &#8211; Sometimes it\u2019s great to have really large samples for thought leadership studies but often it\u2019s more about having unique and interesting samples\u2013like women-owned small businesses, a Gen Z focus, or those who own or use a specific kind of product like cryptocurrency.&nbsp; Make sure you work with a team who can design the best sample for your objectives and who can get high quality results.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">We believe in the importance of thought leadership data so much that we have our own ongoing <\/span><a href=\"https:\/\/logicaresearch.com\/future-of-money\/\"><span style=\"font-weight: 400;\">Logica\u00ae Future of Money Study<\/span><\/a><span style=\"font-weight: 400;\">, where we track the consumer money mindset. Not only does this deep study provide data to support our company\u2019s thought leadership efforts, the insights we collect are used by our clients to support content as well. To learn more about accessing the full data from our ongoing study, <\/span><a href=\"https:\/\/logicaresearch.com\/contact\/\"><span style=\"font-weight: 400;\">reach out to us<\/span><\/a><span style=\"font-weight: 400;\">.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><br><\/span><\/p>\n<p><\/p>\n<p><b>Thought Leadership Research Case Study <\/b><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">To understand how this works, you can take a look at one of our <\/span><a href=\"https:\/\/logicaresearch.com\/pr-thought-leadership-research\/\"><span style=\"font-weight: 400;\">thought leadership research case studies<\/span><\/a><span style=\"font-weight: 400;\">. In the example shown here, our ongoing <\/span><a href=\"https:\/\/logicaresearch.com\/future-of-money\/\"><span style=\"font-weight: 400;\">Logica\u00ae Future of Money Study<\/span><\/a><span style=\"font-weight: 400;\"> sparked the interest of PayPal, and they approached us to explore the future of work\u2014including how people around the globe are being paid and how they manage their cash flow. Because of Logica\u2019s deep expertise in this arena, our experienced financial services marketing research team was able to quickly design and field this study conducting research in eight countries and multiple languages. The resulting insights were used by PayPal to create content that urged world leaders to rethink the design of retail financial services within the context of the future of work. The study continues to generate press, reinforcing PayPal\u2019s thought leadership position around the evolving world of the future of work.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><br><\/span><\/p>\n<p><\/p>\n<p><b>Getting Thought Leadership Research Right<\/b><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">Look for a research company that can ask the right questions to get headlines, garner media attention, highlight your leaders and support your brand. When you need the media spotlight or need to establish your company\u2019s expertise, Logica\u00ae has the research approaches to gather the insights that support your content and make it stand out.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><br><\/span><\/p>\n<p><\/p>\n<p><span style=\"font-weight: 400;\">Financial brands work with us to uncover the thought leadership data needed to support all types of content on topics ranging from generational research, to retirement, to consumer investment strategies and more. <\/span><a href=\"https:\/\/logicaresearch.com\/contact\/\"><span style=\"font-weight: 400;\">Let\u2019s get started!<\/span><\/a>\u00ae<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f1f4ccc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f1f4ccc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1eaf2fc\" data-id=\"1eaf2fc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c5cf6a5 elementor-widget elementor-widget-post-navigation\" data-id=\"c5cf6a5\" data-element_type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-post-navigation\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/logicaresearch.com\/payments-update-buy-now-pay-later-usage-continues-to-grow\/\" rel=\"prev\"><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-prev\"><i class=\"fa fa-angle-left\" aria-hidden=\"true\"><\/i><span class=\"elementor-screen-only\">Prev<\/span><\/span><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--label\">Previous<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/logicaresearch.com\/cryptocurrency-enthusiasm-continues-to-grow-2\/\" rel=\"next\"><span class=\"elementor-post-navigation__link__next\"><span class=\"post-navigation__next--label\">Next<\/span><\/span><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-next\"><i class=\"fa fa-angle-right\" aria-hidden=\"true\"><\/i><span class=\"elementor-screen-only\">Next<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Thought Leadership Research: What and Why Why is Thought Leadership Research Important? Part of reaching the right target audiences is demonstrating brand authority in a crowded space\u2014using key data points and insights to support press coverage and demonstrate deep knowledge. This type of proprietary custom research that supports your brand and marketing content is important &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/logicaresearch.com\/thought-leadership-research-what-and-why\/\"> <span class=\"screen-reader-text\">Thought Leadership Research: What and Why<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":9,"featured_media":5795,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"content-type":"","site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[271],"tags":[],"_links":{"self":[{"href":"https:\/\/logicaresearch.com\/wp-json\/wp\/v2\/posts\/5790"}],"collection":[{"href":"https:\/\/logicaresearch.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/logicaresearch.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/logicaresearch.com\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/logicaresearch.com\/wp-json\/wp\/v2\/comments?post=5790"}],"version-history":[{"count":22,"href":"https:\/\/logicaresearch.com\/wp-json\/wp\/v2\/posts\/5790\/revisions"}],"predecessor-version":[{"id":6347,"href":"https:\/\/logicaresearch.com\/wp-json\/wp\/v2\/posts\/5790\/revisions\/6347"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/logicaresearch.com\/wp-json\/wp\/v2\/media\/5795"}],"wp:attachment":[{"href":"https:\/\/logicaresearch.com\/wp-json\/wp\/v2\/media?parent=5790"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/logicaresearch.com\/wp-json\/wp\/v2\/categories?post=5790"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/logicaresearch.com\/wp-json\/wp\/v2\/tags?post=5790"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}