{"id":4269,"date":"2021-04-13T03:20:56","date_gmt":"2021-04-13T03:20:56","guid":{"rendered":"https:\/\/logicaresearch.com\/?page_id=4269"},"modified":"2023-01-02T18:18:52","modified_gmt":"2023-01-02T18:18:52","slug":"news","status":"publish","type":"page","link":"https:\/\/logicaresearch.com\/news\/","title":{"rendered":"News"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"4269\" class=\"elementor elementor-4269\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-11e49d4 elementor-section-height-min-height elementor-section-items-bottom elementor-section-boxed elementor-section-height-default\" data-id=\"11e49d4\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ded16cb\" data-id=\"ded16cb\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ffd0b2d animated-fast elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"ffd0b2d\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Logica Research thinking, partnerships and research<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f4054a9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f4054a9\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2984cd5\" data-id=\"2984cd5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7b0b694 elementor-widget elementor-widget-heading\" data-id=\"7b0b694\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">The impact of what we do on financial brands, technology companies, growing organizations, and beyond.<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8033b0 elementor-widget elementor-widget-text-editor\" data-id=\"e8033b0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Logica Research\u2019s news and research projects have been covered in some of the top publications in the world, and our partnerships and projects have far-reaching impact in a variety of industries.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-028c0b3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"028c0b3\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fc967a0\" data-id=\"fc967a0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6a2b50a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6a2b50a\" data-element_type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2cba166\" data-id=\"2cba166\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-398c0eb elementor-posts--align-center elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-card-shadow-yes elementor-posts__hover-gradient elementor-widget elementor-widget-posts\" data-id=\"398c0eb\" data-element_type=\"widget\" data-settings=\"{&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-6271 post type-post status-publish format-standard has-post-thumbnail hentry category-news\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/logicaresearch.com\/message-testing-for-financial-brands\/\" ><div class=\"elementor-post__thumbnail\"><img width=\"1024\" height=\"683\" src=\"https:\/\/logicaresearch.com\/wp-content\/uploads\/2022\/09\/Logica-Message-Testing-Phone-1024x683.jpg\" class=\"attachment-large size-large wp-image-6273\" alt=\"Logica Message Testing\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/logicaresearch.com\/wp-content\/uploads\/2022\/09\/Logica-Message-Testing-Phone-1024x683.jpg 1024w, https:\/\/logicaresearch.com\/wp-content\/uploads\/2022\/09\/Logica-Message-Testing-Phone-300x200.jpg 300w, https:\/\/logicaresearch.com\/wp-content\/uploads\/2022\/09\/Logica-Message-Testing-Phone-768x512.jpg 768w, https:\/\/logicaresearch.com\/wp-content\/uploads\/2022\/09\/Logica-Message-Testing-Phone.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" title=\"\"><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/logicaresearch.com\/message-testing-for-financial-brands\/\" >\n\t\t\t\tGetting it Right: Message Testing Research for Financial Brands\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Logica has been working with financial brands and technology companies on message testing, helping them get the insights needed to evaluate how the language they use in their marketing resonates with target markets, customers and prospects.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/logicaresearch.com\/message-testing-for-financial-brands\/\" aria-label=\"Read more about Getting it Right: Message Testing Research for Financial Brands\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tApril 5, 2024\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-7388 post type-post status-publish format-standard has-post-thumbnail hentry category-news\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/logicaresearch.com\/gen-z-and-college-loan-debt-insights\/\" ><div class=\"elementor-post__thumbnail\"><img width=\"1024\" height=\"502\" src=\"https:\/\/logicaresearch.com\/wp-content\/uploads\/2024\/03\/Logica-College-Campus-1024x502.jpg\" class=\"attachment-large size-large wp-image-7389\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/logicaresearch.com\/wp-content\/uploads\/2024\/03\/Logica-College-Campus-1024x502.jpg 1024w, https:\/\/logicaresearch.com\/wp-content\/uploads\/2024\/03\/Logica-College-Campus-300x147.jpg 300w, https:\/\/logicaresearch.com\/wp-content\/uploads\/2024\/03\/Logica-College-Campus-768x376.jpg 768w, https:\/\/logicaresearch.com\/wp-content\/uploads\/2024\/03\/Logica-College-Campus.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" title=\"\"><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/logicaresearch.com\/gen-z-and-college-loan-debt-insights\/\" >\n\t\t\t\tGen Z And College Loan Debt: Insights and Solutions\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Our recent Logica Future of Money Study found that approximately 63% of Americans are grappling with personal debt, while also revealing that Generation Z, despite their resourcefulness in money management and savings mindset, is experiencing debt primarily from college loans.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/logicaresearch.com\/gen-z-and-college-loan-debt-insights\/\" aria-label=\"Read more about Gen Z And College Loan Debt: Insights and Solutions\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tMarch 20, 2024\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-7361 post type-post status-publish format-standard has-post-thumbnail hentry category-news\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/logicaresearch.com\/product-positioning-research-for-competitive-advantage\/\" ><div class=\"elementor-post__thumbnail\"><img width=\"1024\" height=\"512\" src=\"https:\/\/logicaresearch.com\/wp-content\/uploads\/2024\/03\/Logica-Positioning-1024x512.jpg\" class=\"attachment-large size-large wp-image-7356\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/logicaresearch.com\/wp-content\/uploads\/2024\/03\/Logica-Positioning-1024x512.jpg 1024w, https:\/\/logicaresearch.com\/wp-content\/uploads\/2024\/03\/Logica-Positioning-300x150.jpg 300w, https:\/\/logicaresearch.com\/wp-content\/uploads\/2024\/03\/Logica-Positioning-768x384.jpg 768w, https:\/\/logicaresearch.com\/wp-content\/uploads\/2024\/03\/Logica-Positioning.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" title=\"\"><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/logicaresearch.com\/product-positioning-research-for-competitive-advantage\/\" >\n\t\t\t\tLeveraging Logica&#8217;s Product Positioning Research for Competitive Advantage\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>and data to develop a successful strategy tailored to resonate with your target audience and address their needs effectively.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/logicaresearch.com\/product-positioning-research-for-competitive-advantage\/\" aria-label=\"Read more about Leveraging Logica&#8217;s Product Positioning Research for Competitive Advantage\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tMarch 9, 2024\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-7334 post type-post status-publish format-standard has-post-thumbnail hentry category-news\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/logicaresearch.com\/we-write-for-the-financial-brand-on-debt\/\" ><div class=\"elementor-post__thumbnail\"><img width=\"1024\" height=\"683\" src=\"https:\/\/logicaresearch.com\/wp-content\/uploads\/2024\/03\/Logica-Americans-In-Debt-1024x683.jpg\" class=\"attachment-large size-large wp-image-7336\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/logicaresearch.com\/wp-content\/uploads\/2024\/03\/Logica-Americans-In-Debt-1024x683.jpg 1024w, https:\/\/logicaresearch.com\/wp-content\/uploads\/2024\/03\/Logica-Americans-In-Debt-300x200.jpg 300w, https:\/\/logicaresearch.com\/wp-content\/uploads\/2024\/03\/Logica-Americans-In-Debt-768x512.jpg 768w, https:\/\/logicaresearch.com\/wp-content\/uploads\/2024\/03\/Logica-Americans-In-Debt.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" title=\"\"><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/logicaresearch.com\/we-write-for-the-financial-brand-on-debt\/\" >\n\t\t\t\tWe Write for The Financial Brand on Debt\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Recently, The Financial Brand published our article \u201cThe Top 5 Impacts of Debt and What Financial Institutions Should Do About It,\u201d by Logica CEO &#038; Founder Lilah Raynor.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/logicaresearch.com\/we-write-for-the-financial-brand-on-debt\/\" aria-label=\"Read more about We Write for The Financial Brand on Debt\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tMarch 4, 2024\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-7316 post type-post status-publish format-standard has-post-thumbnail hentry category-news\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/logicaresearch.com\/we-write-for-advisor-magazine-on-money-management\/\" ><div class=\"elementor-post__thumbnail\"><img width=\"1024\" height=\"578\" src=\"https:\/\/logicaresearch.com\/wp-content\/uploads\/2024\/02\/Logica-Money-Management-1024x578.jpg\" class=\"attachment-large size-large wp-image-7318\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/logicaresearch.com\/wp-content\/uploads\/2024\/02\/Logica-Money-Management-1024x578.jpg 1024w, https:\/\/logicaresearch.com\/wp-content\/uploads\/2024\/02\/Logica-Money-Management-300x169.jpg 300w, https:\/\/logicaresearch.com\/wp-content\/uploads\/2024\/02\/Logica-Money-Management-768x434.jpg 768w, https:\/\/logicaresearch.com\/wp-content\/uploads\/2024\/02\/Logica-Money-Management.jpg 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" title=\"\"><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/logicaresearch.com\/we-write-for-advisor-magazine-on-money-management\/\" >\n\t\t\t\tWe Write for Advisor Magazine on Money Management\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Our CEO and Founder, Lilah Raynor, recently contributed to Advisor Magazine in her article \u201cDecoding Generational Money Management.\u201d<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/logicaresearch.com\/we-write-for-advisor-magazine-on-money-management\/\" aria-label=\"Read more about We Write for Advisor Magazine on Money Management\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tFebruary 27, 2024\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-7301 post type-post status-publish format-standard has-post-thumbnail hentry category-news\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/logicaresearch.com\/advisors-trust-and-gen-z-money-choices\/\" ><div class=\"elementor-post__thumbnail\"><img width=\"800\" height=\"445\" src=\"https:\/\/logicaresearch.com\/wp-content\/uploads\/2024\/02\/advisorpedia-image.jpeg\" class=\"attachment-large size-large wp-image-7303\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/logicaresearch.com\/wp-content\/uploads\/2024\/02\/advisorpedia-image.jpeg 800w, https:\/\/logicaresearch.com\/wp-content\/uploads\/2024\/02\/advisorpedia-image-300x167.jpeg 300w, https:\/\/logicaresearch.com\/wp-content\/uploads\/2024\/02\/advisorpedia-image-768x427.jpeg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\"><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/logicaresearch.com\/advisors-trust-and-gen-z-money-choices\/\" >\n\t\t\t\tAdvisors, Trust, and Gen Z Money Choices\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Recently, our CEO &#038; Founder Lilah Raynor, shared some key insights from Logica\u2019s most recent Future of Money Study with Advisorpedia. <\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/logicaresearch.com\/advisors-trust-and-gen-z-money-choices\/\" aria-label=\"Read more about Advisors, Trust, and Gen Z Money Choices\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tFebruary 21, 2024\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-7288 post type-post status-publish format-standard has-post-thumbnail hentry category-news\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/logicaresearch.com\/concept-testing-for-financial-products-and-services\/\" ><div class=\"elementor-post__thumbnail\"><img width=\"1024\" height=\"455\" src=\"https:\/\/logicaresearch.com\/wp-content\/uploads\/2024\/02\/vecteezy_team-of-business-people-working-together-in-the-meeting_3045163-1024x455.jpg\" class=\"attachment-large size-large wp-image-7291\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/logicaresearch.com\/wp-content\/uploads\/2024\/02\/vecteezy_team-of-business-people-working-together-in-the-meeting_3045163-1024x455.jpg 1024w, https:\/\/logicaresearch.com\/wp-content\/uploads\/2024\/02\/vecteezy_team-of-business-people-working-together-in-the-meeting_3045163-300x133.jpg 300w, https:\/\/logicaresearch.com\/wp-content\/uploads\/2024\/02\/vecteezy_team-of-business-people-working-together-in-the-meeting_3045163-768x341.jpg 768w, https:\/\/logicaresearch.com\/wp-content\/uploads\/2024\/02\/vecteezy_team-of-business-people-working-together-in-the-meeting_3045163.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" title=\"\"><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/logicaresearch.com\/concept-testing-for-financial-products-and-services\/\" >\n\t\t\t\tConcept Testing for Financial Products and Services\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Logica guides clients through a step-by-step approach to conduct effective purchase journey research. The insights gained enable the right strategic approach to optimizing the purchase journey.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/logicaresearch.com\/concept-testing-for-financial-products-and-services\/\" aria-label=\"Read more about Concept Testing for Financial Products and Services\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tFebruary 21, 2024\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-7249 post type-post status-publish format-standard has-post-thumbnail hentry category-news\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/logicaresearch.com\/product-naming-research-with-logica\/\" ><div class=\"elementor-post__thumbnail\"><img width=\"1024\" height=\"683\" src=\"https:\/\/logicaresearch.com\/wp-content\/uploads\/2024\/01\/Logica-Naming-Research-1024x683.jpg\" class=\"attachment-large size-large wp-image-7250\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/logicaresearch.com\/wp-content\/uploads\/2024\/01\/Logica-Naming-Research-1024x683.jpg 1024w, https:\/\/logicaresearch.com\/wp-content\/uploads\/2024\/01\/Logica-Naming-Research-300x200.jpg 300w, https:\/\/logicaresearch.com\/wp-content\/uploads\/2024\/01\/Logica-Naming-Research-768x512.jpg 768w, https:\/\/logicaresearch.com\/wp-content\/uploads\/2024\/01\/Logica-Naming-Research.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" title=\"\"><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/logicaresearch.com\/product-naming-research-with-logica\/\" >\n\t\t\t\tWhat\u2019s in a Name? Product Naming Research with Logica\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Effective and strategic product naming is a key component within the broader framework of a brand, product or service\u2019s go-to-market (GTM) strategy. How you approach the naming research process, the alignment of internal and external elements, and the right research design can make all the difference.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/logicaresearch.com\/product-naming-research-with-logica\/\" aria-label=\"Read more about What\u2019s in a Name? Product Naming Research with Logica\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tJanuary 13, 2024\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-7239 post type-post status-publish format-standard has-post-thumbnail hentry category-news\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/logicaresearch.com\/decoding-the-purchase-journey-through-effective-market-research\/\" ><div class=\"elementor-post__thumbnail\"><img width=\"1024\" height=\"683\" src=\"https:\/\/logicaresearch.com\/wp-content\/uploads\/2024\/01\/Logica-Buyer-Journey-1024x683.jpg\" class=\"attachment-large size-large wp-image-7245\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/logicaresearch.com\/wp-content\/uploads\/2024\/01\/Logica-Buyer-Journey-1024x683.jpg 1024w, https:\/\/logicaresearch.com\/wp-content\/uploads\/2024\/01\/Logica-Buyer-Journey-300x200.jpg 300w, https:\/\/logicaresearch.com\/wp-content\/uploads\/2024\/01\/Logica-Buyer-Journey-768x512.jpg 768w, https:\/\/logicaresearch.com\/wp-content\/uploads\/2024\/01\/Logica-Buyer-Journey.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" title=\"\"><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/logicaresearch.com\/decoding-the-purchase-journey-through-effective-market-research\/\" >\n\t\t\t\tDecoding the Purchase Journey Through Effective Market Research\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Understanding the path that buyers navigate on their journey to decision-making is crucial for the success of any product or service. Designing and implementing the right market research study can uncover understanding of this journey and help you obtain the actionable insights that can shape your business strategies surrounding the purchase journey of your customers.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/logicaresearch.com\/decoding-the-purchase-journey-through-effective-market-research\/\" aria-label=\"Read more about Decoding the Purchase Journey Through Effective Market Research\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tJanuary 4, 2024\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t<div class=\"e-load-more-anchor\" data-page=\"1\" data-max-page=\"8\" data-next-page=\"https:\/\/logicaresearch.com\/wp-json\/wp\/v2\/pages\/4269\/page\/2\/\"><\/div>\n\t\t\t\t<nav class=\"elementor-pagination\" aria-label=\"Pagination\">\n\t\t\t<span class=\"page-numbers prev\">&laquo; Previous<\/span>\n<a class=\"page-numbers next\" href=\"https:\/\/logicaresearch.com\/wp-json\/wp\/v2\/pages\/4269\/page\/2\/\">Next &raquo;<\/a>\t\t<\/nav>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d60d93c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d60d93c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ae11502\" data-id=\"ae11502\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c6af337 elementor-widget elementor-widget-spacer\" data-id=\"c6af337\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Logica Research thinking, partnerships and research The impact of what we do on financial brands, technology companies, growing organizations, and beyond. Logica Research\u2019s news and research projects have been covered in some of the top publications in the world, and our partnerships and projects have far-reaching impact in a variety of industries.<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"_links":{"self":[{"href":"https:\/\/logicaresearch.com\/wp-json\/wp\/v2\/pages\/4269"}],"collection":[{"href":"https:\/\/logicaresearch.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/logicaresearch.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/logicaresearch.com\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/logicaresearch.com\/wp-json\/wp\/v2\/comments?post=4269"}],"version-history":[{"count":5,"href":"https:\/\/logicaresearch.com\/wp-json\/wp\/v2\/pages\/4269\/revisions"}],"predecessor-version":[{"id":6613,"href":"https:\/\/logicaresearch.com\/wp-json\/wp\/v2\/pages\/4269\/revisions\/6613"}],"wp:attachment":[{"href":"https:\/\/logicaresearch.com\/wp-json\/wp\/v2\/media?parent=4269"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}