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Logica Research is proud to have conducted a recent study for Build Commonwealth, for the “Women Invested” program that “confronts gender wealth inequality by making investment systems work for marginalized women.” The research highlighted how there is a big opportunity to bolster the long-term financial health of low to moderate income women by supporting an interest in investing.
The study found that a majority (65%) of low- and moderate-income (LMI) working women would like to invest in financial products like mutual funds, the stock market, or other equities and bonds. However today, only 4 in 10 LMI women are currently investing.
The barriers to invest for LMI women are significant, and steps need to be taken to make investment opportunities more accessible for this untapped market. According to Commonwealth, it is time for financial brands to innovate to meet this need, and help close the gender pay gap and give LMI women the chance to build long-term security and wealth.
Commonwealth is a national nonprofit building financial security and opportunity for financially vulnerable people through innovation and partnerships to change systems. Black, Latinx and Women-led households disproportionately experience financial insecurity due in large part to longstanding, systemic racism and gender discrimination. Addressing these issues is critical to Commonwealth’s work of making wealth possible for all. Unfortunately, too many people in the U.S. today lack financial security. Too many people are financially vulnerable. For people to pursue their full potential, we need more wealth – of opportunity, of tools, of financial assets – and we need that wealth to be more widespread. Our fundamental purpose is to create a stronger and more prosperous society where everyone has financial opportunity. We aspire to accomplish that by building innovative solutions that make people financially secure. Learn more
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