Why solo aging deserves closer attention
The number of people who expect to age without a spouse or long-term partner continues to grow. What is less well understood is how that reality shapes the way people think about financial planning, health decision, and long-term security.

In a recent article for ThinkAdvisor, our CEO and Founder Lilah Raynor explores what new research reveals about the needs and concerns of solo agers. The article, “Solo Agers Need More Support,” draws on findings from a Logica Research study conducted with the Society of Actuaries, focused on how individuals who expect to age alone approach planning in the absence of an assumed support system.
One of the key insights from the research is that planning concerns often extend beyond finances. Many solo agers think carefully about who will help navigate decisions, coordinate care or advocate for them over time. These considerations are not always explicit in traditional planning frameworks, but they play a meaningful role in how people evaluate long-term security.
For financial services organizations, this points to an important opportunity. As demographics shift, planning models, communications and support structures may need to better reflect the realities of individuals who do not expect built-in support from a partner or family member.
You can read the full article on ThinkAdvisor here:
https://www.thinkadvisor.com/2026/02/04/solo-agers-need-more-support
At Logica Research, we often get the opportunity to study how changing life stages influence financial decision-making, and have a focus on helping organizations understand not just what people choose—but how and why those choices are made. Reach out to learn more!