We Write for The Financial Brand on Millennials and Money

Recently, The Financial Brand published the article, “Millennials Are At a Financial Crossroads And Banks Must Understand Their Mindset,” by our CEO & Founder Lilah Raynor. She discusses the findings from our latest Logica Future of Money Study that show an increased focus among Millennials on financial security, and their use of both technology and personalized advice to navigate their financial futures.

The article shares that tech-savvy Millennials are using digital tools such as robo-advisors, online brokerages and cryptocurrency. Our study shows interest in crypto investments has seen significant growth among Millennials, increasing from 49% to 64% year over year. As technology continues to evolve, millennials are expected to be early adopters and advocates for tech-innovative financial solutions.

Lilah also shares in The Financial Brand that despite their tech-forward mindset, Millennials still value personal financial advice and they are likely to seek help managing their finances. According to our research, 71% of millennials are actively seeking financial management assistance, compared to 63% of the general population. 

And as Millennials advance in their careers and enter their peak earning years, they are also increasingly looking to their employers for financial support. Retirement planning is a significant focus and they want employers to provide comprehensive financial programs and assistance.

“Millennials Are At a Financial Crossroads And Banks Must Understand Their Mindset” stresses the importance of financial institutions and advisors understanding the unique experiences and evolving priorities of Millennials to develop products and services that resonate with this generation. To learn more, read the article in The Financial Brand or download our Logica Future of Money highlight report.