We Write for The Financial Brand About An Uncertain Economic Future

In her recent article published in The Financial Brand, our CEO and Founder Lilah Raynor delves into the mixed financial outlook for 2025 as revealed in our recent Logica Future of Money Study—which reflects a growing sense of uncertainty among consumers. “How Consumers Are Juggling Optimism and Pessimism in their Financial Futures” shares that Americans are striking a balance between caution and optimism, and many are adjusting their financial strategies to navigate an unpredictable future. 

 

Our study shows that nearly half of Americans feel that the economy is worsening, leading to altered spending and saving habits. Many are prioritizing financial security by seeking additional income sources, cutting back on discretionary spending, and delaying significant purchases. These changes reflect a broader trend in consumer behavior, with many opting for more cautious financial strategies as they navigate an unpredictable economic landscape.

 

Lilah writes for The Financial Brand that some Americans also remain cautiously optimistic, believing that economic stability is within reach. For these individuals, there has been an uptick in engagement with financial tools, particularly debit and credit cards, as they aim to better manage their finances. 

 

How Consumers Are Juggling Optimism and Pessimism in their Financial Futures” also points out that financial advisors are seeing increased demand as more consumers turn to experts for guidance in making informed decisions. To learn more about what the Logica Future of Money Study shows about Americans adjusting their financial approaches in response to economic shifts, read the full article here, or reach out to us!

 

Join the conversation!

Sign up for our thought leadership and insights on research.

Contact Logica Research

Let’s get started on getting the insights you need to grow your brand.