We Write for Quirks about How Millennials Are Shaping the Financial Future

At Logica Research, we’re always exploring the dynamic world of financial technology and its evolution. And the Millennial generation is having a big impact on how this technology evolves. Our Founder and CEO, Lilah Raynor, recently wrote for Quirk’s magazine about insights uncovered in our latest Logica® Future of Money Study about Millennials, their money and their use of technology for managing their money, payments and more. Her article, “Millennials are shaping financial tech’s future: A blueprint for brands,” talks about how this group’s increasing reliance on digital financial solutions is transforming the industry.

Millennials, now aged 28 to 43, are tech-savvy, mobile-first consumers who have integrated digital financial tools into their daily lives. Our Logica Future of Money Study shows them leading the charge in mobile payments, real-time banking apps and digital financial services like budgeting and investing. With their growing influence, brands in the financial tech space are prioritizing user-friendly, accessible platforms that meet the demands of this digital-first generation.

As our article in Quirks highlights, Millennials aren’t just shaping trends—they are setting expectations for the entire industry. Financial institutions and fintech brands must adapt to their needs by offering seamless, real-time solutions. Whether it’s mobile wallets, buy-now-pay-later services, or advanced budgeting apps, these innovations reflect Millennials’ desire for financial control, convenience and education.

If you’re interested in understanding how Millennials are driving the future of financial tech, be sure to check out the full article or contact us.