We Write for Advisorpedia About Generational Money Management During Economic Uncertainty

In a recent article in Advisorpedia, Logica CEO & Founder Lilah Raynor delves into the generational differences in how people approach money management in today’s shifting economy. Drawing on insights from the Logica Future of Money Study, Raynor reveals how each generation—from Gen Z to Boomers—has adapted to evolving financial tools, investment practices, and expectations regarding money matters in a world that’s increasingly influenced by economic uncertainty. 

The article, “From Piggy Banks to Portfolios: How Generations Approach Money in a Shifting Economy,” looks at how Gen Z is embracing a digital-first mindset, opting for apps and platforms that make managing finances simpler and more immediate. And how Millennials, now in their prime earning years, balance their tech-savvy approach with a focus on long-term financial security, often using a combination of digital tools and traditional strategies like real estate investment. Gen X tends to take a more cautious approach, preferring personalized financial advice and prioritizing retirement savings as they enter their peak earning years. Boomers are looking at the wealth transfer process and focusing on maintaining financial stability as they approach retirement. 

Lilah also shares that our study underscored the increasing need for employers to provide financial wellness programs tailored to the unique needs of each generation. Gen Z, for example, shared in the Future of Money Study that they want more from their employers, seeking financial wellness programs that provide education and resources to navigate the complex economic landscape. As each generation is in a unique period of their lives, expectations from employers shift—and the article in Advisorpedia takes a look at each age group from this perspective.

For financial advisors, understanding these generational shifts and expectations is crucial to offering relevant and impactful advice and products—ensuring that people can adapt to the evolving economic environment with their money management. To find out more, read “From Piggy Banks to Portfolios: How Generations Approach Money in a Shifting Economy” or reach out to us!