How financial services firms can use pricing research to define value, structure offerings and improve adoption.
How Logica® helped a major financial services publication conduct pricing research to create a winning subscription model.
A leading financial services publication needed to determine how to structure and price its subscription offering. The team sought to balance market reach, customer value and revenue by identifying the right combination of features and pricing tiers.
Logica® conducted qualitative and quantitative research, including trade-off analysis, to evaluate how customers prioritized features and price. This approach identified the relative value of different elements and informed the structure of a tiered offering.
The research defined optimal pricing tiers and clarified which customers were most likely to engage at each level. The company launched a more targeted subscription model designed to drive adoption and maximize value.
Pricing research with Logica
Pricing research helps financial services companies understand how customers evaluate value and make trade-offs. In the financial services industry, where products are often complex and highly competitive, pricing decisions must reflect both perceived value and market dynamics.
By combining industry expertise with advanced methodologies, Logica helps teams identify willingness to pay, optimize product configurations and reduce risk before launch.
How Logica can help with pricing research
Logica supports pricing strategy development through:
- Conjoint and discrete choice modeling
- Willingness to pay and price sensitivity analysis
- Feature and bundle optimization
- Pricing tier and packaging development
- Segment-based pricing strategy
- Competitive and value-based pricing assessment
