Get key data and insights to support press coverage and demonstrate authority in the financial marketplace.
How Logica® helped a major financial institution inform their value proposition and refine their messaging.
How Logica® delivered a PR and thought leadership PR program to a major financial institution.
We worked with Charles Schwab to develop a provocative thought leadership study that would gain media coverage and provide new insights to the independent registered investment advisor (RIA) industry.
Market Research to Support Public Relations
Research polls and consumer and B2B opinion research are effective tools to engage with the media and target markets. Opinion research can be used to support PR campaign and media outreach efforts. Brands work with Logica® to ensure their public relations efforts are supported with key data and insights with both consumer-centric market research and B2B market research.
Thought Leadership Research & Content Marketing Research
Part of reaching the right target audiences is demonstrating brand authority in a crowded space. Thought leadership research and research-based marketing content are key components of the marketing strategy mix. Financial brands work with Logica Research to uncover the data needed to support PR research, thought leadership, marketing content, and sales enablement on topics ranging from generational research, to retirement, to consumer investment strategies and more.