Research to support public relations research and thought leadership.

Get key data and insights to support press coverage and demonstrate authority in the financial marketplace.

Using market research to inform thought leadership content, public relations outreach, and white paper data points, will ultimately help financial brands gain more press coverage and visibility to target audiences.

How Logica® helped a major financial institution inform their value proposition and refine their messaging.

Opportunity
After seeing the Logica Future of Money Study, which included insights on the future of work, PayPal came to Logica to learn more. They wanted to explore the future of work, including how people are being paid and how they manage their cash flow in different countries across the world. They were eager to find ways to help underserved customers. They wanted to inspire the world’s leaders in government and business at the World Economic Forum to help develop consumer solutions in the gig economy.
Solution
Because of Logica’s deep expertise on the future of money and the future of work, our experienced financial services marketing research team was able to work quickly, designing an impactful research study. We conducted the study in eight countries and multiple languages and provided insights quickly that was critical to content and thought leadership on the future of work.
Impact
Leveraging insights from our research, PayPal urged world leaders to rethink the design of retail financial services within the context of the future of work. The study continues to generate press, reinforcing PayPal’s thought leadership around the gig economy and the evolving world of the future of money and the future of work.

How Logica® delivered a PR and thought leadership PR program to a major financial institution.

Opportunity
Charles Schwab sought to establish its brand and leadership position among independent financial advisors.
Solution

We worked with Charles Schwab to develop a provocative thought leadership study that would gain media coverage and provide new insights to the independent registered investment advisor (RIA) industry.

Impact
Now running for over a decade, this Schwab Independent Advisor Outlook study offers paradigm-shifting insights in the registered independent advisor industry. The study consistently earns top billing at the industry’s most prestigious conferences, and it’s become the undisputed go-to source for reporters and influencers—generating both industry-specific and mass-market coverage by CNBC, Bloomberg, Investor’s Business Daily, and many more.

Market Research to Support Public Relations

Research polls and consumer and B2B opinion research are effective tools to engage with the media and target markets. Opinion research can be used to support PR campaign and media outreach efforts. Brands work with Logica® to ensure their public relations efforts are supported with key data and insights with both consumer-centric market research and B2B market research.

Thought Leadership Research & Content Marketing Research

Part of reaching the right target audiences is demonstrating brand authority in a crowded space. Thought leadership research and research-based marketing content are key components of the marketing strategy mix. Financial brands work with Logica Research to uncover the data needed to support PR research, thought leadership, marketing content, and sales enablement on topics ranging from generational research, to retirement, to consumer investment strategies and more.

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