At Logica®, we help organizations conduct thought leadership research that explores important industry topics through original data. Using the right market research approaches, we help clients better understand customer attitudes, behaviors and emerging trends while producing research that supports reports, educational resources and industry discussions. Recently, Logica partnered with a leading global professional organization to conduct a multi-country retirement research program examining retirement readiness, financial confidence and planning behaviors across six international markets.

Case Study: Thought Leadership Research

As populations age around the world, retirement planning, financial security and longevity have become increasingly important topics for financial institutions, employers and policymakers. To better understand how people prepare for retirement, a leading global professional organization commissioned a multi-country research program examining retirement planning behaviors, financial awareness, risk perceptions, income sources and confidence in long-term financial preparedness. The study also compared respondents across three life stages: Prime Age Workers, Pre-Retirees and Retirees.

The thought leadership research solution

Logica designed and executed a quantitative research program across six international markets, Japan, Taiwan, Vietnam, Thailand, Hong Kong and Singapore. The study examined retirement planning behaviors, financial literacy, retirement confidence, investment preferences, insurance needs and attitudes toward financial security. Results were analyzed by life stage to identify differences between younger workers, those approaching retirement and retirees. Where applicable, findings were also compared with previous studies to identify changes in retirement planning and financial attitudes over time.

Impact of thought leadership research

The research provided the foundation for a series of country-specific reports published by the organization. Findings help financial institutions, employers and policymakers better understand retirement readiness, financial planning behaviors, retirement concerns and opportunities to improve financial security across different markets.

Contact Logica to learn how thought leadership research can help your organization explore complex topics through original research.