Logica Research is headed to Chicago for the Insights Association’s Corporate Researchers Conference (CRC), taking place September 9–11. This year’s event offers a strong mix of fresh thinking and practical tools for applying research in meaningful ways—and we’re excited to take part. With sessions focused on how insights can inform strategy, strengthen cross-functional collaboration, and support smarter decision-making, CRC 2025 is a great opportunity to connect, learn, and share.

 Mark your calendars now! Our CEO and founder Lilah Raynor will take the stage with an amazing line up of panelists on September 10 at 4:20 PM for the session “Leveraging Thought Leadership for Brand Growth and Engagement.” She’ll be joined by Kimberly Taylo from Bloomberg Media, Kathy Slovin from Fidelity Investments, and Emily Rafferty from the Society of Actuaries in a conversation about how their organizations have built successful thought leadership functions, activated insights across internal teams and external channels, and aligned research with marketing and business objectives. Together, they’ll share lessons learned and strategies for turning research into meaningful brand and business impact.

Lilah is also looking forward to several standout sessions on this year’s CRC agenda. On day one, “The CMO’s POV,” a don’t miss main-stage panel will feature senior marketing leaders from Suntory Global Spirits, Principal Financial, Wells Enterprises, and Edgewell Personal Care. Attendees will explore how marketing leaders are thinking about insights in today’s fast-moving environment, and what they need from their research partners to build more resonant, brand-aligned strategies.

In “Motivated to Pay: How PayPal Used Conversational Research to Uncover What Consumers Want From Rewards at Checkout,” PayPal shares findings from a large-scale quantitative study that explores how different types of rewards affect payment behavior, brand loyalty, and checkout decisions. It’s a compelling look at how emotional benefits and low awareness around rewards can shape consumer choices.

In “Skip the Segmentation: A Simple Approach to Customer Understanding,” SAP Concur presents an innovative workaround for teams without the resources for a full segmentation or customer journey mapping effort. Another session we are looking forward to is “At Prudential Financial: Collaborative Insights from B2B Thought Leadership Research.” Prudential will walk through how they transformed a complex, multi-stakeholder research project into a clear and effective thought leadership program. By engaging teams early, simplifying design, and keeping the focus on strategic impact, they created insights that resonated both inside and outside the organization.

CRC 2025 promises to be packed with learning! If you’re planning to be in Chicago, Lilah would love to connect while you’re there. Whether you’re curious about turning thought leadership into business impact or just want to talk research trends over coffee, feel free to reach out to schedule a time to meet. See you in Chicago!