Logica Research adds new Research Manager to team
Maribel Castañeda joins Logica to support financial services, fintech and technology clients
“Maribel’s enthusiasm for delving deeper into the data, coupled with her background in research and behavioral economics will play a vital role in continuing to deliver top-notch insights and solutions to our clients,” said Lilah Raynor, CEO & Founder at Logica Research. “Our team of market researchers, specializing in both consumer and B2B financial sectors, is complemented by Maribel’s analytical approach and experience in both quantitative and qualitative approaches.”
Maribel Castañeda, Research Manager
Castañeda is committed to providing data-driven, actionable insights to fuel innovation for clients, and possesses a unique understanding of consumer decision-making. She brings a breadth of experience supporting and managing custom, mixed-method research that spans quantitative and qualitative methods. Before joining Logica, Castañeda developed her expertise at several award-winning market research agencies at the confluence of technology and entertainment. She completed the Quantitative Analysis Institute certificate program for Applied Data Science and holds a Bachelor of Arts in Economics and Philosophy from Wellesley College.
https://www.linkedin.com/in/maribel-castañeda-45a3a1119/