Logica Research adds new Research Manager to team


Maribel Castañeda joins Logica to support financial services, fintech and technology clients 

Logica Research, a custom market research firm serving financial services, fintech, technology and growing organizations, has added Maribel Castañeda as a Research Manager. Her responsibilities will include handling a wide range of marketing research projects, combining her excellent project management skills with her insightful thinking to help clients get the insights they need to inform strategy and advance their products and services.

“Maribel’s enthusiasm for delving deeper into the data, coupled with her background in research and behavioral economics will play a vital role in continuing to deliver top-notch insights and solutions to our clients,” said Lilah Raynor, CEO & Founder at Logica Research. “Our team of market researchers, specializing in both consumer and B2B financial sectors, is complemented by Maribel’s analytical approach and experience in both quantitative and qualitative approaches.”

Maribel Castañeda, Research Manager

Castañeda is committed to providing data-driven, actionable insights to fuel innovation for clients, and possesses a unique understanding of consumer decision-making. She brings a breadth of experience supporting and managing custom, mixed-method research that spans quantitative and qualitative methods. Before joining Logica, Castañeda developed her expertise at several award-winning market research agencies at the confluence of technology and entertainment. She completed the Quantitative Analysis Institute certificate program for Applied Data Science and holds a Bachelor of Arts in Economics and Philosophy from Wellesley College.



Logica Research adds new Research Manager to team 1


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