Logica partners with Commonwealth on "Invest Forward" Study

As part of Logica’s purpose to provide insights to improve people’s financial lives, Logica Research partnered with Commonwealth on their study, “Invest Forward: Closing the Investing Gap for Black and Latinx Low- to Moderate-Income Women.” Commonwealth and Logica(R) put together the “Invest Forward” study to help address the enormous and persistent wealth gaps in the United States—something that must be addressed to support and advance equity. Logica Research collaborated with Commonwealth to understand the financial and investment needs, wants, and aspirations of Low- to Moderate-Income (LMI) working women and identify opportunities for them to build wealth through investing in capital markets outside of retirement plans. The study spotlighted a significant gap in investing by women of color.

You can access the report here.

About The Study

The Invest Forward study was conducted by Logica Research among 1,500 low and moderate working Black, Latina, and White women aged 18 to 65 earning between $30,000 and $80,000 annually. The study was conducted in the first-quarter of 2021. Latent class analysis was conducted to understand distinct financial and investing personas of Black and Latina LMI working women.

The report offers results that provide a deeper understanding of the investment behaviors, perceptions and engagement of LMI working women.

Want to learn more about how Logica can support actionable findings for your next study? Reach out to us.

About Commonwealth

Commonwealth is a national nonprofit building financial security and opportunity for financially vulnerable people through innovation and partnerships. Part of their vision is to make it possible for all people to build wealth. Black, Latinx, and female-led households disproportionately experience financial insecurity. Addressing these issues is critical to Commonwealth’s work of making wealth possible for all populations. The organization is committed to reducing barriers to entry for all pathways to wealth, improving traditional pathways to wealth, and developing new 21st century pathways.


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