Leverage the Power of Snap Polling to Stay Ahead of Trends

At Logica Research, we utilize snap polling to quickly gauge public opinion or key thoughts on breaking news, trending topics or specific issues important to our clients. 

What is Snap Polling?

Snap polls are rapid, targeted online surveys that offer a versatile and efficient method for quickly gathering valuable insights from diverse populations and target audiences. Snap polls are designed using a concise research approach aimed at getting the needed insights and rich data in a timely manner to support thought leadership, PR, media, and content initiatives. Depending on the project need, these polls can be strategically distributed across multiple channels to maximize response rates. 

Snap Polling to Respond to Trends

Snap polling helps companies stay ahead of the curve by rapidly capturing real-time public sentiment on emerging trends and critical issues as they are happening. This nimble market research solution allows Logica’s clients to generate timely, high-impact content that positions them as industry thought leaders—enhancing brand reputation, garnering media attention, supporting timely content, and driving strategic decision-making. Clients often use snap polls to bolster PR and media outreach as well as social and traditional content.

Benefits of Snap Polling

• Speed: Quickly gather real-time data to inform decisions, public relations, media, and content.
• Scalability: Build ongoing, timely content at scale.
• Cost-Effective: A lower cost method to support content and decisions.
• Flexibility: Adapt to emerging trends and issues quickly.
• Actionable Insights: Provide data-driven insights to support reputation, media, content and decision-making.

Snap Polling Case Study

Snap polling was critical to understanding the impact of the 2022 cryptocurrency market crash. To assess the impact of the crash, a snap poll gauged public sentiment and investor behavior around reactions to crypto investing. Key questions explored whether individuals had invested in cryptocurrency prior to the crash, the extent of personal financial impact and changes in perception of cryptocurrency as an investment. The quick poll also quickly asked about future investment intentions, influencing factors and beliefs about market recovery. The valuable insights were used right away to data and insights-based media, PR, and content.

By leveraging the power of snap polling, Logica Research empowers clients to make informed decisions, enhance their brand reputation and stay ahead of industry trends. Reach out to us to get started today!