At Logica®, we specialize in providing thought leadership research that empowers brands to lead with confidence in competitive markets. We work with your team to uncover the nuances of consumer behavior, attitudes, and trends to not only understand your audiences but also drive meaningful conversations within your target audiences. Our approach is rooted in delivering insights that shape strategies, elevate brand positioning, and establish companies as trusted leaders in their respective sectors.

Case Study: Thought Leadership for Payments Brand

When market dominance in the online payment space was still being established, a major player wanted to solidify its place as the primary innovator of peer-to-peer (P2P) payments. With growing competition and shifting consumer preferences, the brand needed actionable market insights to confirm and solidify its leadership status. Logica was tasked with uncovering the consumer insights that would guide strategic decisions and affirm the brand’s innovation in the P2P payments space.

Thought Leadership Research Solution

To provide the client with an in-depth understanding of the market, Logica® conducted a comprehensive global study involving more than 4,000 consumers. The study was designed to explore not only consumer behaviors but also the attitudes and perceptions around money and payments. Through carefully crafted, mediagenic questions, the research delved into how consumers interacted with and felt about various payment options, especially regarding peer-to-peer transactions. Logica focused on gathering the right data to ensure that the insights would be robust and actionable, providing the brand with a clear view of consumer preferences and expectations in the P2P payments ecosystem.

Impact of Thought Leadership Research for Payments Brand

The findings from Logica’s study played a pivotal role in amplifying the brand’s presence in the marketplace. Key insights were leveraged in strategic communications, generating significant media coverage across leading outlets such as U.S. News & World Report, PC Magazine, and Tech Times. The media attention brought immense visibility to the brand, reinforcing its reputation as a thought leader in the P2P payments sector. Additionally, the results were prominently featured on the company’s website and across various marketing channels, helping to further solidify its leadership position in the space. The insights not only informed the brand’s positioning but also proved invaluable in driving consumer engagement and trust.

Reach out to us to learn more about establishing your company’s leadership position in the market through the right thought leadership research!