How Logica® helped identify messaging to break through the clutter

Impactful communication is essential for attracting new customers and building loyalty. Logica® works with companies to refine their messaging to resonate with consumers, stakeholders and prospects through message testing research. This approach empowers brands to craft marketing and corporate communications that stand out and drive growth.

 

Message testing studies can range from large-scale programs to tailored, one-time tests using a variety of qualitative and quantitative approaches. Message testing is key to an effective Go-To-Market strategy, especially in fast-evolving sectors like fintech and payments.

 

 

Case Study: Message Testing for a Payments Technology Company

 

A large global payments technology company faced a challenge: its core messages struggled to gain traction in an increasingly crowded media landscape making effective corporate communications strategy a challenge. The company needed to clearly define and prioritize messages that would not only resonate with consumers but also stand out among stakeholders and media. They turned to Logica® as a partner for a comprehensive, custom message testing study.

 

 

Message Testing Research Solution

 

Logica worked with the payments technology company, their agency, and a global PR measurement firm to develop a clear, research-based messaging framework. Together, they designed a two-pronged approach using both qualitative and quantitative research methods to ensure the messages would make a powerful impact.

 

  • Qualitative Research – The study was initiated with in-depth qualitative research, presenting message options to target consumers and industry stakeholders. This phase helped refine and adjust language, tone and emphasis to make the messages more engaging, relevant and aligned with the audience’s expectations.

 

  • Quantitative Research – Following the qualitative phase, robust quantitative research was conducted to assess each message’s effectiveness and prioritize those with the greatest potential impact. The data-driven insights enabled the fintech company to focus on the messages that would maximize public perception and brand alignment.

 

Message Testing to Inform Corporate Communications

 

The message testing study delivered a focused, relevant set of messages that the payments technology company used in public corporate communications. This targeted approach significantly increased awareness and credibility in key areas, elevating the brand’s visibility and strengthening its position in the market. Through data-backed messaging, the company was able to drive greater engagement and make a lasting impact across media channels. Reach out to us to learn more!

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