How Logica® helped an online payment brand become a thought leader in the consumer credit space

Thought leadership research utilizes key insights from industry research to elevate sales strategies, marketing efforts and public relations outreach. Logica works with companies to design and deliver research that reveals new insights, uncovers benefits and challenges in the market, and provides mediagenic findings. These insights help communications, marketing and sales teams articulate solutions that are both informed and relevant—and helps position the company as an expert in the field.

Case Study: Thought Leadership Research for BNPL

The continued growth of online shopping, coupled with advancements in digital payment technology, has increased Buy Now Pay Later (BNPL) consumer credit options. Recognizing the opportunity to establish itself as a thought leader in this evolving market, a prominent online payment brand turned to Logica® for the behavioral insights needed to support and strengthen its position.

BNPL Thought Leadership Research Solution

To help the online payment brand establish its thought leadership, Logica® developed an online survey designed to explore how and why online shoppers are choosing Buy Now Pay Later options. The study delved into consumer attitudes toward credit, their perceptions of BNPL, and how the ability to defer payments influences spending behavior. The findings were presented in an engaging visual report, designed to capture media attention and provide valuable assets for the client’s website and social media channels, as well as for sales enablement.

Impact of Thought Leadership Research

The insights from Logica’s study played a crucial role in shaping the online payment company’s sales enablement efforts, equipping the sales team with data-driven strategies to engage prospects effectively. Additionally, the research findings and visual reports were leveraged in PR and marketing campaigns—driving B2B client acquisition and conversion. This strategic use of thought leadership research helped solidify the client’s standing as a trusted leader in the BNPL market, enhancing their credibility and visibility within the industry.

Ready to establish your brand as a thought leader and drive measurable growth? Reach out to learn how our research can empower your sales and marketing strategies.