How Logica® helped a major media company highlight the opportunity for crypto to advertisers

Establishing expertise in a specific industry and effectively connecting with key audiences can be greatly enhanced through strategic thought leadership research. Thought leadership research uncovers critical industry insights and enhances a brand’s visibility. This type of thought leadership research also supports PR, marketing effectiveness, communications strategy, and sales enablement. Logica® partners with fintech, financial, technology and growing organizations to strengthen their market presence through thought leadership research that helps them reach key customer groups.

Crypto Thought Leadership Research Case Study

In this case study, we explore how Logica® collaborated with a major media company to explore the cryptocurrency investment landscape and help them better target potential advertisers.

Crypto Thought Leadership Research Opportunity

Despite the buzz around cryptocurrency, many affluent investors remained hesitant to enter the market. A major media company—recognizing the potential to attract advertisers interested in targeting this audience—sought to showcase the crypto investment opportunity. To gain a better understanding of the market and gather insights to position them as a leader in the space, they turned to Logica® for insights on high-net-worth individuals’ attitudes toward cryptocurrency.

Crypto Thought Leadership Solution

Leveraging its deep expertise in investment products, Logica® designed a targeted survey aimed at investors with more than $1 million in investable assets who had expressed potential interest in cryptocurrency. The survey’s design focused on understanding this affluent group’s perspectives, concerns, and knowledge gaps regarding crypto investments.

The analysis provided a clear picture of the untapped market potential and revealed valuable insights into how advertisers could effectively reach this audience through thought leadership and public relations outreach. The study shed light on the key factors influencing affluent investors’ decisions and highlighted the opportunities for growth in the crypto space.

Impact on Thought Leadership for Media Company

The study uncovered a niche market for cryptocurrencies among high-net-worth investors, presenting a significant opportunity for advertisers looking to engage with this audience. The findings also emphasized the importance of education on cryptocurrencies, as many investors lacked the knowledge or confidence needed to invest in this asset class.

These insights allowed the media company to shape its content strategy and thought leadership pieces and placements, helping advertisers craft messages that educated and engaged affluent investors. By highlighting the crypto investing opportunity and addressing the knowledge gap, the media company was able to drive more targeted advertising efforts and better position its platform as a valuable resource for both investors and advertisers.

In partnership with Logica, the media company successfully bridged the gap between advertisers and the high-net-worth investor market offering a clearer path to tap into the growing interest in cryptocurrency investments. Reach out to us to learn more about thought leadership research!