How Logica® helped a large investment firm develop its products for distinct groups of financial advisors

Product development research helps businesses create offerings perfectly aligned with customer needs. 

Our approach to product development research at Logica® provides actionable insights—and ensures that every product decision is backed by solid data and insights. Recently, we helped a major financial services company design a product tailored to the right customer segments.

Case Study: Product Development Research and Ideal Client Profile for Financial Services

A leading financial services company faced a critical challenge in a saturated market: how to develop a product offering that resonated directly with the right customer segments. The company knew that simply designing a product was not enough—it needed to be tailored to the specific needs of its target audience. The question then became: which customers? To address this, the company turned to Logica for help in identifying and reaching the right groups of financial advisors who would be best matched to their products and help create the ideal client profile (ICP).

Financial Services Product Development Research Solution

Logica worked closely with the client to design a comprehensive research approach that included both quantitative and qualitative methods. An online study was conducted to gather broad insights, followed by qualitative interviews to dive deeper into customer needs and behaviors. By leveraging advanced analytical techniques such as MaxDiff and segmentation analysis, Logica was able to identify and prioritize the most critical needs of various groups of financial advisors. The research provided detailed and actionable insights that allowed the client to focus their efforts on the groups that would derive the most value from their product.

Impact of Product Development Research

The research insights were shared across the organization, engaging key stakeholders and aligning teams around the findings. The target personas and ICP developed through segmentation became foundational to both product development and marketing strategies. By leveraging these insights, the client fine-tuned its product delivery to meet the specific needs of its target audiences. This led to a more effective product and an improved competitive position—with more precise targeting of communications and offerings.

Ready to understand your target audiences and take your product development research to the next level? Reach out to us and let’s get started!