Every product and marketing decision should be backed by reliable, data-driven insights. Logica® Research specializes in product development research to help businesses create, refine, and optimize their products. Whether you’re developing a new product or refining an existing one, actionable insights can guide your strategy, marketing messaging and drive success.

Case Study: Product Development Research for Expansion Strategy

As a growing credit union was expanding its footprint, the company needed to gain critical market insights to prioritize development and fuel growth. The challenge was clear: identify and understand which consumer and business segments present the greatest opportunities and how to cater to their unique needs. To tackle this, the credit union turned to Logica® to help identify and reach the right target groups and identify which key needs and opportunities existed in the market.

Product Development Research Solution

Logica® worked closely with the credit union’s team to develop and execute an actionable research design that included both an online study and qualitative interviews. The study targeted two key groups: general consumers and small-to-medium-sized businesses (SMBs). The goal was to gain a deeper understanding of the specific needs, preferences, and opportunities that existed within these segments. Through a combination of quantitative data and qualitative insights, Logica® provided a comprehensive view of the market landscape, offering valuable guidance on how the credit union could expand effectively.

Impact of Product Development Research for the Credit Union

The research insights were thoroughly socialized across the organization, with significant engagement from key stakeholders. The findings played a pivotal role in shaping product development and marketing strategies. By understanding the distinct needs of both consumers and SMBs, the credit union was able to enhance product offerings and tailor its marketing efforts. This allowed the organization to improve its competitive position in the market, ultimately driving growth and strengthening its presence as it expanded into new territories.

Through Logica’s strategic product development research approach, the credit union gained the clarity needed to make informed decisions, ultimately paving the way for a more successful and sustainable expansion. Want to learn more about product development research with Logica? Reach out to us.